What Is Social Media Marketing?
Social Media Marketing is a subfield of digital marketing that uses social media platforms to promote products or services. Social media marketing works by producing contents that users will be likely to share with their friends, helping the company reach out to a broader customer base and increase brand awareness. With increased digitalisation, the number of people on social media is increasing. So, businesses promote their services/products on this platform to reach out to a wider audience.
Why Social Media Marketing?
Social Media Marketing is rapidly becoming a very important aspect of digital marketing. It builds customer oriented, and customer generated marketing, i.e., customers become the ambassador of their products or services
- It builds brand awareness
- It is cost effective when compared to other forms of marketing
- It helps companies engage with their customers so they can understand the changing needs and demands of customers
- It increases brand loyalty by connecting with consumers. According to Kotler, it is six times cheaper to retain a customer than acquiring a new one.
- It creates marketplace awareness and helps companies understand the product or service in demand and why
- It increases organic traffic to the company website traffic
- Social Media platforms offer highly targeted ads that can be customised around your customers’ needs
- According to Forbes, social media has a 100% higher lead to close rate than outbound marketing.
As social media marketing not just helps companies reach out to their customers, but also allows the customers to interact with the company to provide valuable inputs. 2-way interaction helps businesses grow. As there are many benefits in social media marketing, more businesses are using this mode of marketing to promote their business online. It has also created a demand for professionals who are skilled in social media marketing. If you want to build your career in this field, you can join the social media marketing course offered by Manipal ProLearn.
What Are The Social Media Courses Offered At Manipal ProLearn?
At Manipal ProLearn, we offer a Certificate program in Social Media Marketing that will train you in the essential tools and techniques of social media marketing and optimisation. If you want to expand your career options, you can also take up our PG Certificate Program in Digital Marketing where you will learn about all the channels of digital marketing.
Our hands-on training is delivered via live webinars, video tutorials, demos, case studies and practise exercises. You will also have interactive sessions with marketing gurus. On completion of the course, you will earn an industry-wide certification that will enhance your career prospects.
To know more about the Social media marketing courses offered at Manipal ProLearn, you can email us at info@manipalprolearn.com.