What Is SEO?
SEO or Search Engine Optimisation can be defined as the practice of increasing the quantity as well as the quality of traffic towards a website by increasing the visibility of the website on various digital platforms. SEO targets various kinds of searches. It optimises a website by editing or adding contents, modifying HTML or associated coding that can increase its relevance to specific keywords.
SEO is used to optimise websites such that their search engine rankings improve. In the current scenario, more than a million websites contain answers for an enquiry. So, businesses are constantly vying with each other to make it to the top spot on search engine rankings. SEO gives the business an edge in the competition.
- With so many options available, people have a decreasing amount of attention span. This is why a business wants its website among the top searches to be noticed. People tend to trust sites that appear among the top searches more than the ones that are not
- Search engine optimisation also enhances the marketing efforts of a business
- It helps bring more visitors to the website, which can be tracked and analysed using different tools
- According to statistics from Search Engine Journal, SEO generates a higher ROI than other marketing channels
- According to research conducted by Accenture, 88% of the people search for the details of a product online before they purchase it. This makes it vital for businesses to not only be present online but to be visible
- According to data provided by Business 2 Community, companies are predicted to spend around $ 79 billion on SEO by the year 2020.
All this points to the fact that businesses are relying heavily on organic search engine optimisation techniques to make their website more visible and accessible by the online audience. Therefore, the need for skilled and certified SEO analysts is also increasing. Manipal ProLearn offers SEO courses that will train you in advanced tools and techniques of search engine optimisation.
What Are The SEO Courses Offered At Manipal ProLearn?
At Manipal ProLearn, we offer Certificate Program in Search Engine Optimization that is designed and led by industry experts. The training is delivered through live webinars, interactive sessions with marketing gurus, assessments, practice exercises and demos. The hands-on training will help you learn industry-relevant skills to become job ready from day one.
Apart from SEO, we also offer other programs in the different channels of digital marketing. You can choose to join a course based on your interest or career path.
- PG Certificate Program in Digital Marketing
- Digital Marketing Professional Program in association with Google
- Digital Marketing Certification Course
- Google Analytics and Tag Manager
- Mobile Marketing
- Certificate Program in Affiliate Marketing
- Certificate Program in User Experience and User Interaction Design
To know more about the SEO courses offered at Manipal ProLearn, you can email us at email@example.com.