Basics of Business Analytics
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Certification17% of analytics jobs are for freshers. An industry-wide recognised Business Analyst certification by Manipal ProLearn will make you eligible for these jobs.
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Job OpportunitiesBy 2020, India will see a need of over 2,00,000 analytic data experts. After completing the business analytics online course, you can find job opportunities as a business analyst, project manager, data scientist, research analyst etc.
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Who Should AttendEngineering & IT students/commerce & finance students/aspirants for research, marketing, and big data jobs
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Salary PackagesProfessionals with a business analyst certification earn somewhere between ₹ 5-12 lakh per annum.
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Expert FacultyLearn from subject matter experts, course designers and developers who come with a vast experience in business analytics






Describe business analytics
Describe the evolution of analytics beginning with “scientific management” to its present form
Describe the differences between analytics and analysis and explain the concept of insights
Describe the broad types of business analytics

Describe how organizations benefit from using analytics

Describe the importance of data in business analytics
Describe the differences between data, information and knowledge
Describe the various stages that an organization goes through in terms of data maturity
Explain what an organization can do in the absence of good quality data

Explain the differences between Business Analytics and Business Intelligence
Describe the two major components within Business Analytics and Business Intelligence
Understand how Data Mining as a technique helps both Business Intelligence and Business Analytics

Describe the analytical decision-making process
Describe the characteristics of the analytical decision-making process

Describe how a business problem can be broken down repeatedly into key questions and then answered through analytics
Describe the characteristics of a good key question

Identify the skills of a good business analyst

Describe the current trends that are likely to shape the future of business analytics

Describe the characteristics of big data
Describe how hardware and software technologies are helping analytics handle extremely large volumes of data

Define social media analytics
Describe the capabilities and common goals of social media analytics

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