Digital Marketing Professional Program in association with Google

85% of our learners are now Google Certified Digital Marketers. 35% landed a Digital Marketing job while pursuing the course!

  • 185+ hours
  • 2167 Learners
  • Expert
  • 24x7 Online LMS

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    • Sun, 15/07/2018
      Indiranagar, B'lore
    • Sun, 15/07/2018
    • Tue, 17/07/2018
    • Sat, 21/07/2018

    Quick Stats

    Top companies hiring Google Certified Professionals include -Google, Accenture, Amazon, IBM & several other startups...

    Salary packages of digital marketing professionals varies between 7-50 lakhs INR pa, based on experience. 

    Find job opportunities as Online Marketing Manager, Digital Marketing Managers, Social Media Managers etc. 


    Prepare for AdWords Certification

    Become AdWords certified for future employment opportunity & to improve the performance campaigns that you are running for your business.

    Manipal ProLearn and Google India

    Joint digital marketing course by Manipal ProLearn and Google India.

    Expert faculty trained by Google

    Intensive face-to-face sessions with expert faculty trained by Google.

    Develop Key Understanding

    Get good understanding on the key components of digital marketing, commonly used tools in digital marketing and usage of these tools.

    Learning through Live Projects & Simulations

    Hands-on learning through Live Projects and Simulations during this course.

    Master Google AdWords

    Learn about Google AdWords, Keyword Targeting, Display Ads etc. 

    Job Opportunities

    Find opportunities as Digital Marketing Manager in different industries. You may also join agencies, managed services companies or take up client facing roles like business development & client management

    Programmatic Buying

    Learn how to achieve desired ROI through 'Programmatic Buying', an automated & evolving platform allowing you to buy & sell ad inventory in a real time manner.


    After every class, self-assessment is conducted to ensure topics have been well understood.

    Program Highlights:

    Program Highlights

    Mentoring Session by Industry Experts
    1-to-1 mentoring session with Industry Experts in Digital Marketing domain.
    Expert faculty trained by Google
    Intensive face-to-face sessions with expert faculty trained by Google.
    Certification by Google India
    Joint Certification by Manipal ProLearn & Google India.

    Who Should Attend

    • Students with a management or engineering background
    • Individuals / beginners seeking career opportunities in the marketing domain
    • Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing
    • Marketing professionals who use digital marketing to meet their objectives
    • Web marketers who want to enhance their professional prospects in the marketing domain
    • Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance
    • Professionals in marketing/ publishing/ e-business/advertising
    • Professionals who seek to improve the performance of their digital marketing campaigns.

    Course Outcome

    Upon completion of this course students will be able to

    • Understanding the digital landscape and building a case to leverage online channels 
    • Strategize, implement and optimise online campaigns successfully
    • Learn Online Advertising, AdWords Campaign management and Campaign Basics across search, display, mobile, video and online shopping
    • Create online brand building initiatives that work
    • Creating your primary assets- websites and microsites
    • Driving organic traffic through Search Engine Optimisation and capturing the right intent
    • Using social media to promote contents and engage with your brands across the key platforms like Facebook, Twitter, LinkedIn, Instagram
    • Develop a multi-channel strategy using search, social, PPC, email and programmatic buying that deliver on organization marketing objectives
    • Driving traffic, engagement and conversion using content marketing inbound strategies
    • Apply relevant tools and concepts to execute measure and monitor an annual online marketing plan and use analytics to drive actionable improvements
    • Integrate new digital marketing techniques into your strategic marketing plan


    • Scope and expectations from the course
      Marketing in the digital world
      Integrated marketing- The Phygital
      Global trends in Digital Marketing
      Digital channels- Paid, Owned and Earned
      Fundamentals on the primary asset- your website
      Careers in digital marketing
      Skill development in digital marketing
    • What are websites, microsites and landing pages
      Important things to consider before you set up website-domain and server
      Content Management Systems and their roles
      Understanding structure and navigation of websites
      Principles of good user experience and user interface
      Creating great web copy
      Setting up your WordPress site
      WordPress plugins that you can use
      Converting your WordPress site to an e-commerce site
      Website do’s and don’ts
    • Understanding Pay-per-click Advertisement
      Significance and evolution of AdWords in PPC.
      Bing Ads vs Google Ads- overview
      AdWords Certification- Overview, Benefits and Preparation
      Google Ad Networks
      Different Ad Formats
      Keywords - significance and planning
      Using Keyword Planner and other tools
      Keyword matches and their usage
      Campaign Structure and Organisation
      Quality, Rank and Relevance of Ads
      Bidding and budget
      Targeting Setting
      Extensions and their usage
      Ad policies and approvals
      Reports and Analysis
      Conversion Tracking
      Campaign Optimisation
    • Keywords - planning, matching and combination
      Specifications of an Ad and how to put it to good use
      Managing Invalid Clicks
      Ad extensions and usage
      Dynamic search ads
      Landing page - your virtual front
      Campaign Experiment
      Opportunities Tab
      AdWords APIs
      AdWords editor- Benefits and usage
      Managing multiple accounts
    • Google Display Network and Partnerships
      Double Click Ad Exchange and AdSense
      Campaign Creation and Structuring for display
      Keyword and targeting through display network
      Campaign Metrics, Analysis and optimization
    • YouTube - why you need to be there?
      YouTube format, tools and targeting
      Video Campaign Creation
      Video Campaign tracking and optimization
      Video Ad performance and best practices
      You Tube Analytics
    • Importance of Mobile and Opportunities to Leverage
      Key Objectives for Mobile Marketing
      Ad Formats and Networks for Mobile
      Mobile Site: Key Considerations
      Mobile App: Key Considerations
      Mobile specific bidding and targeting
      Apps Marketing
      Mobile Analytics, Reporting and Optimization
    • Google Shopping and Merchant Centre
      Setting up account in Merchant Centre - single and multi-client
      Setting up and using Product Feed
      Setting up and managing product campaigns
      Tracking and optimization
      How to make the best usage of Shopping Campaigns
    • How search engines work
      Different Search results and significance
      Query types and significance
      What is SEO and key factors determining the same
      Components on SEO - onsite and off page
      Keyword Planning
      Using tools to get effective keywords
      Long tail keywords - the hidden gems
      Art and science of tags - URL, title, meta, H1, alt text, etc.
      Write a good meta description
      Page speed - its impact and improvement areas
      All about links - broken, internal et al
      Dealing with duplicate content
      Robot.txt and Sitemap
      Structured data and
    • Link building basics
      Avoiding harmful links
      Finding and leveraging link building opportunities
      Creating a link building plan
      Major Google updates and their implications on SEO
      Using Search Console for SEO
      KPIs of SEO
      Tools for SEO
      Competition Analysis for SEO
      Overall planning for SEO
      Understanding nuances of local and international SEO
      Accelerated mobile pages and SEO
      Artificial Intelligence, Voice search and SEO – what to look forward
    • Evolution and importance of Social Media
      What social media can do for you?
      Different social media platforms
      Unwritten rules of Social Media
      Facebook for business
      Using of Facebook groups, pages and events
      Using of Facebook tabs and apps
      Running Facebook ads
      Ad Manager and Power Editor in Facebook
      Targeting – the structured approach
    • Introduction to Twitter and its terminologies
      Creating a good Twitter profile
      Building followers on Twitter
      Using Twitter Chats
      Twitter as an influencer marketing tool
      Introduction to Pinterest for Business
      Pinterest strategies
      Instagram for business
      Instagram strategies
      New kid on the block – Snapchat
      Online Reputation Management
      Social media tools and how to use them
      Creating social media calendar and workflow
    • Introduction to web analytics
      How web analytics work
      Analytics Framework
      Goals, Objectives and KPIs
      Contextualizing of Data
      Segmentation of Data
      Making analytics actionable
      Attribution Modelling
      URL tracking and UTM builder
      Clickstream, Heat Map and other forms of Web Analytics
      A/B testing
    • How Google Analytics (GA) work
      Dimensions, metrics and other common terminologies
      Setting up Google analytics
      Tracking, Reports and Dashboards
      Acquisition, Behavior and Conversion
      Visitors Analysis
      Source and Medium analysis
      Conversion tracking
      Content Performance Analytics
      User flow
      Leveraging real time analytics
      Content Experiment
      Linking Search Console and AdWords with Google Analytics
      Intro to Google Data Studio
    • Content Marketing is Modern Digital Marketing
      Principles of Inbound Marketing
      Inbound impact on SEO, Social Media and PPC
      Creating Audience Persona
      Mapping buyer’s journey
      Different content types in the inbound marketing
      Voice, tone, storytelling and consistency
      Mapping content types to buyer journey and persona
      Content Amplification
      Inbound Automation
      Content KPIs and ROI
      User Generated Contents
      Viral Contents
      Content driven B2B inbound marketing
      Content Planning
    • Programmatic Buying
      Email Marketing
      Affiliate Marketing
      Creating digital media plan