Certificate Program in Strategic Brand Management
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Case StudiesCase studies covering actual business problems & scenarios and how to solve them effectively
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Course PedagogyCourse taught through interesting online videos, reading materials and real-life industry examples
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Mock TestsMock tests at the end of each module to ensure you retain everything learnt.
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Become an ExpertLearn how to plan, create, and maintain a healthy, purpose-driven brand and develop the skills needed to form effective strategies
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Suitable forBest for freshers or professionals wanting to understand the dynamics of building brands & generate higher revenues






Concept of a Brand
Understanding a Brand
Brand Architecture
Brand Extension
Brand Portfolio
Brand Perception, Culture and Sustainability
Strategic Implementations of a Brand

Analyzing Business Markets
Analyzing Competition
Segmentation & Targeting
Customers’ Behavior & Needs/ Pricing Strategies & Programs

Brand Identity
Brand Positioning
Brand Communication
Innovation in Developing Brand prints and growing your brand

Value Creation & Differentiation
Brand Experience - Customer Satisfaction & Retention
Brand Rejuvenation
Building Brand Communities

Intellectual Property & Trademarks
Brand Valuation & Accounting
B-Economy
Ways to Conduct Brand Research
