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Certificate Program in Strategic Brand Management

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Overview
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    Case Studies
    Case studies covering actual business problems & scenarios and how to solve them effectively
  • manipal overview icon
    Course Pedagogy
    Course taught through interesting online videos, reading materials and real-life industry examples
  • manipal overview icon
    Mock Tests
    Mock tests at the end of each module to ensure you retain everything learnt.
  • manipal overview icon
    Become an Expert
    Learn how to plan, create, and maintain a healthy, purpose-driven brand and develop the skills needed to form effective strategies
  • manipal overview icon
    Suitable for
    Best for freshers or professionals wanting to understand the dynamics of building brands & generate higher revenues
manipal overview icon
Case Studies
Case studies covering actual business problems & scenarios and how to solve them effectively
manipal overview icon
Course Pedagogy
Course taught through interesting online videos, reading materials and real-life industry examples
manipal overview icon
Mock Tests
Mock tests at the end of each module to ensure you retain everything learnt.
manipal overview icon
Become an Expert
Learn how to plan, create, and maintain a healthy, purpose-driven brand and develop the skills needed to form effective strategies
manipal overview icon
Suitable for
Best for freshers or professionals wanting to understand the dynamics of building brands & generate higher revenues
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Course Curriculum
1.1 Brand Creation
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Concept of a Brand
Understanding a Brand
Brand Architecture
Brand Extension
Brand Portfolio
Brand Perception, Culture and Sustainability
Strategic Implementations of a Brand

1.2 Creating Brand prints-I
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Analyzing Business Markets
Analyzing Competition
Segmentation & Targeting
Customers’ Behavior & Needs/ Pricing Strategies & Programs

2.1 Creating Brand prints-II
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Brand Identity
Brand Positioning
Brand Communication
Innovation in Developing Brand prints and growing your brand

2.2 Brand Engagement
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Value Creation & Differentiation
Brand Experience - Customer Satisfaction & Retention
Brand Rejuvenation
Building Brand Communities

3.1 Brand Equity
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Intellectual Property & Trademarks
Brand Valuation & Accounting
B-Economy
Ways to Conduct Brand Research

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