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Home > Management > Certificate Program in Strategic Brand Management

Certificate Program in Strategic Brand Management
Master various practical and applicable aspects of marketing and brand management with Certificate Program in Strategic Brand Management
  • manipal icon
    60+ hours
    of learning
  • manipal icon
    30 learners
  • manipal icon
    24x7
    access to LMS
  • manipal icon
    Industry relevant
    case studies
manipal icon
60+ hours
of learning
manipal icon
30 learners
manipal icon
24x7
access to LMS
manipal icon
Industry relevant
case studies
₹ 24,780
Ask us everything about the program
Ask us everything about the program

Certificate Program in Strategic Brand Management

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Overview
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    Case Studies
    Case studies covering actual business problems & scenarios and how to solve them effectively
  • manipal overview icon
    Course Pedagogy
    Course taught through interesting online videos, reading materials and real-life industry examples
  • manipal overview icon
    Mock Tests
    Mock tests at the end of each module to ensure you retain everything learnt.
  • manipal overview icon
    Become an Expert
    Learn how to plan, create, and maintain a healthy, purpose-driven brand and develop the skills needed to form effective strategies
  • manipal overview icon
    Suitable for
    Best for freshers or professionals wanting to understand the dynamics of building brands & generate higher revenues
manipal overview icon
Case Studies
Case studies covering actual business problems & scenarios and how to solve them effectively
manipal overview icon
Course Pedagogy
Course taught through interesting online videos, reading materials and real-life industry examples
manipal overview icon
Mock Tests
Mock tests at the end of each module to ensure you retain everything learnt.
manipal overview icon
Become an Expert
Learn how to plan, create, and maintain a healthy, purpose-driven brand and develop the skills needed to form effective strategies
manipal overview icon
Suitable for
Best for freshers or professionals wanting to understand the dynamics of building brands & generate higher revenues
About Course

Certificate Program in Strategic Brand Management is a 3-month online course by Manipal ProLearn. This course aims to equip current and future Brand Managers with the knowledge and understanding of various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, cues for brand building and positioning in an increasingly dynamic and competitive environment.

What skills you learn

Post this course, you will develop skills to:

  • Connect the key areas of marketing to today’s online channels.
  • Recognise brands and the role of brand management in creating and developing valuable assets.
  • Identify and establish brand positioning on critical attributes
  • Analyse how to assess and create brand portfolios and choose the appropriate brand architecture.
  • Explain how to plan and create brand rejuvenation strategies and brand communities to support brands.
  • Recognise how to monitor brand performance and assess the future brand perceptions.
  • Critically evaluate how to develop brands, introduce new products, and enter new markets.
  • How research insights help in strategizing strategies to create, develop and manage the strong ‘working’ brands.
  • How to sustain the brand in the face of growing competition.

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Who Should Attend this course
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Digital Marketing/Marketing Professionals
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Brand Management professionals
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Students interested in becoming Brand Specialist
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Business owners and entrepreneurs
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Digital Marketing/Marketing Professionals
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Brand Management professionals
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Students interested in becoming Brand Specialist
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Business owners and entrepreneurs
Key Features
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Certification by
Joint certification by The Brand Laureate and Manipal ProLearn on successful course completion
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Course Designed by Experts
Program is designed by Brand Management and Marketing experts who consult and train with renowned Multinational brands
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Course Collaboration
The course has been developed in collaboration with The Brand Laureate
Request a Call Back
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Course Curriculum
1.1 Brand Creation
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Concept of a Brand
Understanding a Brand
Brand Architecture
Brand Extension
Brand Portfolio
Brand Perception, Culture and Sustainability
Strategic Implementations of a Brand

1.2 Creating Brand prints-I
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Analyzing Business Markets
Analyzing Competition
Segmentation & Targeting
Customers’ Behavior & Needs/ Pricing Strategies & Programs

2.1 Creating Brand prints-II
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Brand Identity
Brand Positioning
Brand Communication
Innovation in Developing Brand prints and growing your brand

2.2 Brand Engagement
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Value Creation & Differentiation
Brand Experience - Customer Satisfaction & Retention
Brand Rejuvenation
Building Brand Communities

3.1 Brand Equity
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Intellectual Property & Trademarks
Brand Valuation & Accounting
B-Economy
Ways to Conduct Brand Research

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