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Certificate Program in Strategic Brand Management

Name: Certificate Program in Strategic Brand Management
Brand: Certificate Program in Strategic Brand Management
Rating: 1 (282 reviews)

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Overview

Case Studies
Case studies covering actual business problems & scenarios and how to solve them effectively
Course Pedagogy
Course taught through interesting online videos, reading materials and real-life industry examples
Mock Tests
Mock tests at the end of each module to ensure you retain everything learnt.
Become an Expert
Learn how to plan, create, and maintain a healthy, purpose-driven brand and develop the skills needed to form effective strategies
Suitable for
Best for freshers or professionals wanting to understand the dynamics of building brands & generate higher revenues

Case Studies

Case studies covering actual business problems & scenarios and how to solve them effectively

Course Pedagogy

Course taught through interesting online videos, reading materials and real-life industry examples

Mock Tests

Mock tests at the end of each module to ensure you retain everything learnt.

Become an Expert

Learn how to plan, create, and maintain a healthy, purpose-driven brand and develop the skills needed to form effective strategies

Suitable for

Best for freshers or professionals wanting to understand the dynamics of building brands & generate higher revenues

About Course

Certificate Program in Strategic Brand Management is a 3-month online course by Manipal ProLearn. This course aims to equip current and future Brand Managers with the knowledge and understanding of various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, cues for brand building and positioning in an increasingly dynamic and competitive environment.

What skills you learn

Post this course, you will develop skills to:

Connect the key areas of marketing to today’s online channels.
Recognise brands and the role of brand management in creating and developing valuable assets.
Identify and establish brand positioning on critical attributes
Analyse how to assess and create brand portfolios and choose the appropriate brand architecture.
Explain how to plan and create brand rejuvenation strategies and brand communities to support brands.
Recognise how to monitor brand performance and assess the future brand perceptions.
Critically evaluate how to develop brands, introduce new products, and enter new markets.
How research insights help in strategizing strategies to create, develop and manage the strong ‘working’ brands.
How to sustain the brand in the face of growing competition.

Who Should Attend this course

Digital Marketing/Marketing Professionals

Brand Management professionals

Students interested in becoming Brand Specialist

Business owners and entrepreneurs

Digital Marketing/Marketing Professionals	Brand Management professionals
Students interested in becoming Brand Specialist	Business owners and entrepreneurs

Key Features

Certification by

Joint certification by The Brand Laureate and Manipal ProLearn on successful course completion

Course Designed by Experts

Program is designed by Brand Management and Marketing experts who consult and train with renowned Multinational brands

Course Collaboration

The course has been developed in collaboration with The Brand Laureate

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Course Curriculum

1.1 Brand Creation

Concept of a Brand
Understanding a Brand
Brand Architecture
Brand Extension
Brand Portfolio
Brand Perception, Culture and Sustainability
Strategic Implementations of a Brand

1.2 Creating Brand prints-I

Analyzing Business Markets
Analyzing Competition
Segmentation & Targeting
Customers’ Behavior & Needs/ Pricing Strategies & Programs

2.1 Creating Brand prints-II

Brand Identity
Brand Positioning
Brand Communication
Innovation in Developing Brand prints and growing your brand

2.2 Brand Engagement

Value Creation & Differentiation
Brand Experience - Customer Satisfaction & Retention
Brand Rejuvenation
Building Brand Communities

3.1 Brand Equity

Intellectual Property & Trademarks
Brand Valuation & Accounting
B-Economy
Ways to Conduct Brand Research

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