What Is Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also includes mobile phones, display advertising, and any other digital channels.
“According to McKinley, 90% of all marketing roles require some digital marketing experience or analytical abilities”
As digital platforms are increasing rapidly, and as people visit more to digital devices than physical shops digital marketing gets more prevalent and efficient.
The income of a digital marketer is about 3,50,000 to 4,00,000 per annum
Here are some of the components of Digital Marketing
SEARCH ENGINE OPTIMIZATION (SEO): Search Engine Optimization is SEO is the process of getting traffic from the search results on search engines such as Google, Bing, etc.
SEARCH ENGINE MARKETING (SEM): Search Engine Marketing is the process of gaining website traffic by purchasing Ads on search engines. Some common terms used to refer SEM activities are paid search ads, paid search advertising, pay per click, etc.
SOCIAL MEDIA MARKETING (SMM): Social Media Marketing is the process of generating traffic or more precisely the attention of users through social media platforms such as Facebook, LinkedIn, Twitter, Instagram, etc.
CONTENT MARKETING: Content marketing focuses on creating and distributing valuable, relevant and consistent content to retain a clearly defined audience and ultimately drive profitable customer purposes.
E-MAIL DIRECT MARKETING: This is basically the use of emails to promote products and/or services. But a better email marketing is the use of emails to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc.
How to Learn Digital Marketing Step-by-Step
You can learn digital marketing in two ways.
2.Learn from experts
Below we have detailed the different resources that are available out there for you to learn digital marketing.
Digital marketing blogs
Digital marketing is ever changing and ever adapting to technologies and popular culture. And to build a career in it, you need to follow the latest literature, which can be found in some of the blogs such as.
1.Manipal Prolearn Blog
3.The Moz Blog
4.Neil Patel Blog
5.Search Engine Journal
Digital Marketing Books
Books are another great way to study digital marketing. Some of the greatest minds in the field has penned down their valuable knowledge in different books. Some of them are listed below.
Knowledge from these books can give you the resources to handle the digital marketing needs of a startup and implement the strategies successfully.
Some of the top digital marketing books are:
1.The Power of Visual Storytelling by Ekaterina Walter
2.Global Content Marketing by Pam Didner
3.You’re My Favorite Client by Mike Monteiro
4.All Marketers Are Liars by Seth Godin
5.The Big Data-Driven Business by Russell Glass
Digital Marketing Videos and Tutorials
After digital marketing books, the second most ideal approach to learn digital marketing are videos. You can find a lot of paid as well as free online videos/tutorials from experts, these are important because which can provide a peep into the minds of some of the experts in the digital industry.
Google also provides online tutorials with different modules covering an introduction to Digital Marketing, search, analytics, mobile, social, and display advertising.
Digital Marketing Slideshows & Info graphics
Do you find visual presentations easier to follow? Digital marketing slides and info graphics are another great way to learn about the what, why, and how of Digital Marketing.
Learn Digital Marketing From Experts
At first, the self-study concept might seem attractive to you. And why not? You don’t have to invest much in terms of money, and you have the flexibility to skip your learning sessions.
But when talking about objectives, you first need to identify why do you wish to learn digital marketing?
For example; To establish a career in Digital Marketing as a Digital Marketing Manager, for instance. Then you should go for Digital Marketing by Experts. Whereas if you don’t wish to build a career in online but imbibe digital marketing values and practices to your work, then you can opt for self-study for Digital Marketing either by free courses available online or by going through digital marketing videos.
If you decide to learn Digital Marketing to build a career, then you must go to a leading Digital Marketing Institute and have expert guidance.
Choosing The Best Digital Marketing Institute
The books, videos, tutorials, etc. are extremely valuable and help to lay a foundation on which you can build a career in digital marketing. But to get into digital marketing, you have to join the best digital marketing Institute. It gives you the training and placement support needed to get into a good job.
With numerous online digital marketing courses, it can be a difficult task to single out one program that will give you value for your time and efforts. There are various factors that you need to consider while choosing the best digital marketing institute.
1.The institute should be well recognized by the industry leaders
2.The certification offered by the institute should be industry-wide recognized
3.The course curriculum needs to be regularly updated and in sync with the latest developments and trends in digital marketing
4.The institute should provide access to digital marketing tools that will help you learn digital marketing concepts by practical application
Manipal ProLearn is a reputed online digital marketing institute that offers all the features listed above. Moreover, the course material is prepared by industry experts under the guidance of marketing gurus. Also, the curriculum is delivered via live webinars, video tutorials, practice assessments, real-time cases and interactive sessions.
One of the most popular courses offered by Manipal ProLearn is the Digital marketing Professional Program in association with Google. On successful completion of the course, you will get a joint certification from Manipal ProLearn and Google. This certification is recognized by all the companies across the globe and will open up numerous career opportunities for you. This institute also offers specialization courses in SEO, Social Media Marketing, Affiliate Marketing, Mobile Marketing and Digital Marketing Strategy that you can enroll if you want to specialize in a particular domain.