Social Media Marketing

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Overview
  • Certification
    Our Social Media Marketing online course will help you build a career in the Social Media domain.
  • Job Opportunities
    An experienced SMM executive is highly valued across MNCs and corporates.
  • Who Should Attend
    Marketing analysts, social and digital agency employees, advertising employees.
  • Salary Packages
    Post the social media marketing training, you can earn a salary upwards of ₹7.5 lakhs p.a.
  • Expert Faculty
    Learn from experts in social media marketing, blogging and content creation.
Certification
Our Social Media Marketing online course will help you build a career in the Social Media domain.
Job Opportunities
An experienced SMM executive is highly valued across MNCs and corporates.
Who Should Attend
Marketing analysts, social and digital agency employees, advertising employees.
Salary Packages
Post the social media marketing training, you can earn a salary upwards of ₹7.5 lakhs p.a.
Expert Faculty
Learn from experts in social media marketing, blogging and content creation.
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Course Curriculum
1.1 Navigating the Vast Galaxy of Social Media Marketing

Engagement Trumps Promotion in SMM
Being Social - The Secret to SMM Success
Mind Over Matter - Positioning the Brand
Community Behaviour Drives SMM Campaigns
Building ROI Using SMM
Clear Goals Lead to Brand Leadership
Building the SMM Experience
Staying on Radar with SMM Tools
11 Tactics for Successful SMM Campaigns

1.2 Brand Strategy and SMM

The Game of SMM Strategy
The Best Players for SMM Strategy
Win Brand ROI Using SMM
Winning the SMM Strategic Game
Invest in SMM Strategy
Measuring SMM Success
7 Tips for Better SMM Strategy

1.3 The Art of SMM Storytelling

Planning Content to Tell the Story
The Essentials of SMM Storytelling
Crafting the Brand’s Story
The Brand and its Characters
SMM and the Brand’s Voice
Communicating the Brand Story
Another Day. Another Story.
5 Secrets to Building Great Stories

1.4 Facebook and the Brand

The World of the Newsfeed
Getting Communities to ‘Like’ You
Using Facebook for Brand Building
Facebook and the Art of Engagement
The Rules for Facebook Marketing
Promotional Content for Engagement

2.1 Tweeting for Successful SMM Management

Making a Unique Impression on Twitter
Building Twittastic Content
Hashtags and the Conversation Highway
Increasing "Twaffic" to the Brand
Engaging Tweeple to Build Following
Be a Tweetheart and Promote
Campaigning with the Tweets
The Little Birdie on the Marketing Branch

2.2 Building Business with LinkedIn

The Art of Networking
Connecting People
Success Through Human Intelligence
Leading the Community
Testimonials - The Essence of Business
Exclusivity Creates Excellence
Writing the Brands Tales
The Importance of Building Effective Links

2.3 Making Brands Pinteresting

Pintegrating with SMM
Making Content Pintuitive
Building Pinterest Boards
Create Brand Presence Using Pinterest
Making Boards Pinteresting
Creating Sharable Pins
Pintellectual Websites
Strategies for Community Engagement
Measuring Response using Pinterest

2.4 Insta Gratification and Instagram

SMM Through Instagram Lens
Creating Followers for the Instagram Story
Tips for Engaging with Instagram Followers
The Art of Instagram Storytelling
Building Style on Instagram
Using Hashtags to Build Communities
Capturing Instagram Moments and Attention

2.5 Working Snapchat into SMM

Snapping the SMM Community
Snaps that Connect
Snapchat and the Brand Story
Snapchatting your Way to SMM Success
Creating Publicity Using Snapchat
Tips for Best Snapchat Practices
Working with Snapfluencers
Understanding Snapalytics

2.6 SMM and Email Campaigns

The Critical Role of Email in SMM
Planning the Email Campaign
Top Tips for Email Marketing
Strengthening Recipient Relationships using Email
Creating the Email Campaign
The Joint Power of Email and SMM
Test for Best Campaigns
Measuring Response and Engagement

2.7 Blog the SMM Way

Winning Hearts through Blogs
Crafting the Blog Plot
Features Drive Blog Content
Penning the Blog Tale
Generating Data using Blogs
Tips for Best Blog Practices
Moving the Blog Story Forward

2.8 SMM and the YouTube Story

The World of Visual Engagement
Producing Great YouTube Content
Lights, Camera, YouTube
YouTube and the SMM Pipeline
The Brand Story and YouTube
Describing the YouTube Story
Building your Dream YouTube Channel
YouTube and Best SMM Practices

2.9 PR and the SMM Story

The PR Image and SMM
SMM and the PR Story
Spinning PR Tales on SMM
PR and SMM Engagement
Using PR to Build Online Reputation
SMM PR and Community Management
Community Causes, PR and SMM
Integrating SMM and the PR Story

2.10 Driving SMM Motion using Promotion

Creating SMM Campaigns
Driving Business Strategy with SMM
SMM Goals and Promotion
Promotion Tips for Targeting Audiences
Measuring SMM Campaigns
SMM and the Response Mechanism
Building Flexible Promotions

2.11 The SMM Analytical Framework

Analysing SMM Activities
Learning to Juggle SMM Campaigns
Building Brand Leadership Through SMM Intelligence
Analysing Engagement for Better SMM Strategy
Bring all SMM Activities Together

3.1 Case Studies

Bringing Medicines to the Community
Taking Care of Business
Growing with the Community
High Growth for High Fashion
The Quest for Great Reputation

3.2 Demos

Facebook Page Creation
Facebook Ad Creation
Facebook Analytics
LinkedIn Page Creation
LinkedIn Ad Creation
Twitter Ad Creation
Twitter Analytics
MailChimp Email Campaign
MailChimp Analytics
HootSuite
Klout
Cyfe Profile Creation
Cyfe Dashboard
YouTube Subtitles

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Frequent Questions we get
Why should I take up a Manipal ProLearn course?

Manipal ProLearn, a part of Manipal Global Education Services, offers a variety of professional certification courses across Technology, Digital Marketing, Data Sciences, Project Management, and Finance domains.

Carrying forward the Manipal legacy of over six decades in education, Manipal ProLearn helps working professionals and students to enhance their skills and fast-track their careers. Manipal ProLearn has partnered with industry leaders like Google, Microsoft, AWS Educate, EY, Sandbox, and Chartered Institute of Management Accountants (CIMA) to provide quality courses that add to your skill set.

We have redefined learning in the professional certification program space with a wide range of course options taught by expert faculty on an award-winning learning platform. Benchmarked against global certification standards of PMI, CIMA, PMBOK etc., our course content is designed and developed by industry experts. Not only are these certification courses good for skill enhancement, but with industry recognised certification, they are also a great value-add to one's resume. Over the last two years, more than 80,000 learners have advanced their careers with the help of our courses.

Do I have to clear any entrance (screening) test before taking up the course?

Currently, none of the courses has an entrance test. But some certifications might have their prerequisites which are mentioned on the respective course pages.

What type of support can I expect in terms of course material, assessment, evaluation, feedback, discussion forums, mentoring etc.?

Once you have enrolled in a course, you will receive a welcome e-mail and a telephonic call from our customer support team. The features offered as part of the course will be explained clearly by our representative and also will also be listed in the mail correspondence.

Besides, our Customer Support team is available between 8 AM to 8 PM every day to help students on any course related issues.

Will I be able to access the course material post-completion too?

The course material access will be active till the validity of your course which is 12 months from the date of your enrolment.

How will successful completion of the course improve my job prospects?

Manipal ProLearn gives learners an edge when it comes to employment opportunities. By partnering with industry leaders to provide quality courses, we add to your individual skill set and make you industry ready. Also, the constantly expanding list of top-end knowledge partners ensures that learners are exposed to the latest developments and trends across sectors.

What should I do if I face any issues?

In case you come across any issue, please write to us at support@manipalprolearn.com and we will be happy to assist you. For a quicker response, use your registered e-mail id to reach out to us. Our Helpdesk is also available at 1800-103-5941 (Toll-free within India) and +91-80-42515887 and it is operational between 10:00 AM and 7:00 PM IST (Monday through Saturday). All tickets will be addressed within 48 hours.

Do you have a refund policy if I am not satisfied with the course and want to withdraw? Is there a timeframe for the same?

All refund requests received by Manipal ProLearn are processed through the same gateway within 14 working days of receiving the request. For any exceptional cases where you have not received the refund amount, please write to us at support@manipalprolearn.com We shall get back to you with an update on your refund request or valid reasons in case of rejections.

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