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PG Certificate Program in Digital Marketing

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Overview
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    Career Leap Assurance
    Manipal ProLearn Career Leap Assurance - 3 networking sessions with companies, 1 capstone project & lifetime alumni privileges.
  • manipal overview icon
    Job Opportunities
    Apply for over 8 lakh available jobs after completing this digital marketing certification course
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    Learn about Google Ads
    Learn all about the latest Google Ads platform from Manipal ProLearn
  • manipal overview icon
    Salary Packages
    A Digital Marketing Manager earns an average salary of ₹7.2 lakhs per year
  • manipal overview icon
    Expert Faculty
    Learn from experts who come with a vast experience in digital marketing.
manipal overview icon
Career Leap Assurance
Manipal ProLearn Career Leap Assurance - 3 networking sessions with companies, 1 capstone project & lifetime alumni privileges.
manipal overview icon
Job Opportunities
Apply for over 8 lakh available jobs after completing this digital marketing certification course
manipal overview icon
Learn about Google Ads
Learn all about the latest Google Ads platform from Manipal ProLearn
manipal overview icon
Salary Packages
A Digital Marketing Manager earns an average salary of ₹7.2 lakhs per year
manipal overview icon
Expert Faculty
Learn from experts who come with a vast experience in digital marketing.
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Course Faculty
Digital Marketing Trainer
Experience: 10+ Years

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Qualification
Master of Marketing Management
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B2B Marketing, Content Strategist, Content Writer
Experience: 20+ Years

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Qualification
SVKM's Narsee Monjee Institute of Management Studies
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Independent Digital Consultant, Trainer & Writer
Experience: 15+ Years

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Qualification
PG in Creating Advertising (MICA)
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Digital Marketing Trainer
Experience: 6+ Years

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Qualification
BE (IT), PG Diploma (Marketing), Google AdWords Certified Professional, Google Analytics Certified Professional
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Founder & CEO, Phaneso Technologies Pvt. Ltd.
Experience: 10+ Years

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Qualification
BE (Mechanical Engg)
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Digital Marketing and Online Leadgen Specialist
Experience: 15+ Years

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Qualification
B. Pharma, PGDM (Finance & Marketing)
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Digital Marketing Manager, Techshu Consultancy Pvt. Ltd
Experience: 4+ Years

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Qualification
BCA (Computer Programming), MBA (Marketing), Google AdWords Certified Professional, Bing Ad Center Accredited Professional
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CEO & Co-Founder, Fulcrum Services
Experience: 8+ Years

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Qualification
B.Sc. (Biotechnology), PGP + MBA (IT System and Marketing), Google AdWords Certified Professional, Google Analytics Certified Professional
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Co-Founder & COO, PropRoots
Experience: 10+ Years

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Qualification
B. Sc. (Physics)
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Founder & CEO, Marketo Labz
Experience: 9+ Years

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Qualification
BE (Industrial Engg & Management)
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Group Head – Search & Biddable Media, GroupM
Experience: 8+ Years

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Qualification
B.Sc. (Biotechnology), Google Adwords Certified Professional, Google Analytics Certified Professional
More Info
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Course Curriculum
1.1 Introduction to Digital Marketing and Creating Your Website
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Marketing Refresher
Digital Marketing Overview
Basics of Website
Website Design and Copywriting
Basics of Wordpress

1.2 Search Engine Optimisation
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Content Marketing
Inbound Marketing
Basics of Search Engines
Onsite Content Optimization
Onsite Technical Optimization
Off-Page Optimisation
SEO Management

2.1 Social Media Marketing and Online Reputation Management
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Analytics, Strategy and Operations in Digital Marketing
Setting Up the Web Analytics
Working with Google Analytics
Digital Marketing Strategy
Digital Marketing Operation
Introduction to Social Media Management
Facebook Marketing
LinkedIn Marketing
Twitter Marketing
Other Social Media Channels
Managing Social Media Channels

2.2 Online Advertisement Using Google
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Google Ads 101
Search Advertising in Google
Display Advertising in Google
Video Advertising in Google
Mobile Advertisement in Google
Shopping Advertisement in Google
Managing Google Ads

3.1 Content Marketing and Inbound Marketing
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Content Marketing
Inbound Marketing

3.2 Other Forms of Digital Outreach and Methods
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Mobile Marketing
Mobile Commerce
Apps Marketing
Email Marketing
Other Advertisement Platforms
Programmatic Buying
Affiliate Marketing

3.3 Analytics, Strategy and Operations in Digital Marketing
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Setting Up the Web Analytics
Working with Google Analytics
Digital Marketing Strategy
Digital Marketing Operation

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