PG Certificate Program in Digital Marketing

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Overview
  • Boost Your Career
    Push your career in the right direction with our PG Certificate Program in Digital Marketing
  • Job Opportunities
    Apply for over 8 lakh available jobs after completing this digital marketing certification course
  • Learn about Google Ads
    Learn all about the latest Google Ads platform from Manipal ProLearn
  • Salary Packages
    A Digital Marketing Manager earns an average salary of ₹7.2 lakhs per year
  • Expert Faculty
    Learn from experts who come with a vast experience in digital marketing.
Boost Your Career
Push your career in the right direction with our PG Certificate Program in Digital Marketing
Job Opportunities
Apply for over 8 lakh available jobs after completing this digital marketing certification course
Learn about Google Ads
Learn all about the latest Google Ads platform from Manipal ProLearn
Salary Packages
A Digital Marketing Manager earns an average salary of ₹7.2 lakhs per year
Expert Faculty
Learn from experts who come with a vast experience in digital marketing.
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Course Faculty
Digital Marketing Consultant, CEBS Pvt. Ltd.
Experience: 6+ Years

Qualification
BCA, MCA, Google Adwords Search Certified Professional, Google Adwords Video Certified Professional, Inbound Marketing Certified by HubSpot
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Digital Marketing Trainer
Experience: 6+ Years

Qualification
BE (IT), PG Diploma (Marketing), Google AdWords Certified Professional, Google Analytics Certified Professional
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Founder & CEO, Phaneso Technologies Pvt. Ltd.
Experience: 10+ Years

Qualification
BE (Mechanical Engg)
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Digital Marketing Manager, Techshu Consultancy Pvt. Ltd
Experience: 4+ Years

Qualification
BCA (Computer Programming), MBA (Marketing), Google AdWords Certified Professional, Bing Ad Center Accredited Professional
More Info
CEO & Co-Founder, Fulcrum Services
Experience: 8+ Years

Qualification
B.Sc. (Biotechnology), PGP + MBA (IT System and Marketing), Google AdWords Certified Professional, Google Analytics Certified Professional
More Info
Digital Marketing Manager, Techshu Consultancy Pvt. Ltd
Experience: 8+ Years

Qualification
B. Com (Financial Accounting), Google AdWords Certified Professional, Google Analytics Certified Professional, Social Media Certified Professional by HP, Bing Ad Center Accredited Professional
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Co-Founder & COO, PropRoots
Experience: 10+ Years

Qualification
B. Sc. (Physics)
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Founder & CEO, Marketo Labz
Experience: 9+ Years

Qualification
BE (Industrial Engg & Management)
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Group Head – Search & Biddable Media, GroupM
Experience: 8+ Years

Qualification
B.Sc. (Biotechnology), Google Adwords Certified Professional, Google Analytics Certified Professional
More Info
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Course Curriculum
1.1 Introduction to Digital Marketing and Creating Your Website

Marketing Refresher
Digital Marketing Overview
Basics of Website
Website Design and Copywriting
Basics of Wordpress

1.2 Search Engine Optimisation

Content Marketing
Inbound Marketing
Basics of Search Engines
Onsite Content Optimization
Onsite Technical Optimization
Off-Page Optimisation
SEO Management

2.1 Social Media Marketing and Online Reputation Management

Analytics, Strategy and Operations in Digital Marketing
Setting Up the Web Analytics
Working with Google Analytics
Digital Marketing Strategy
Digital Marketing Operation
Introduction to Social Media Management
Facebook Marketing
LinkedIn Marketing
Twitter Marketing
Other Social Media Channels
Managing Social Media Channels

2.2 Online Advertisement Using Google

Google Ads 101
Search Advertising in Google
Display Advertising in Google
Video Advertising in Google
Mobile Advertisement in Google
Shopping Advertisement in Google
Managing Google Ads

3.1 Content Marketing and Inbound Marketing

Content Marketing
Inbound Marketing

3.2 Other Forms of Digital Outreach and Methods

Mobile Marketing
Mobile Commerce
Apps Marketing
Email Marketing
Other Advertisement Platforms
Programmatic Buying
Affiliate Marketing

3.3 Analytics, Strategy and Operations in Digital Marketing

Setting Up the Web Analytics
Working with Google Analytics
Digital Marketing Strategy
Digital Marketing Operation

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