Mobile Marketing

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Overview
  • The Future of Digital Marketing
    A certificate in Mobile Marketing online course can help you build a career in this lucrative domain.
  • Job Opportunities
    After completing the Mobile Marketing program, you’ll be able to find better job opportunities.
  • Who Should Attend
    Entrepreneurs, e-commerce retailers, marketing professionals, BBA and MBA students
  • Salary Packages
    An experienced mobile marketing manager can earn a salary between ₹8-10 lakhs p.a.
  • Expert Faculty
    Learn from experts with a vast experience in marketing strategy training courses.
The Future of Digital Marketing
A certificate in Mobile Marketing online course can help you build a career in this lucrative domain.
Job Opportunities
After completing the Mobile Marketing program, you’ll be able to find better job opportunities.
Who Should Attend
Entrepreneurs, e-commerce retailers, marketing professionals, BBA and MBA students
Salary Packages
An experienced mobile marketing manager can earn a salary between ₹8-10 lakhs p.a.
Expert Faculty
Learn from experts with a vast experience in marketing strategy training courses.
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Course Curriculum
1.1 Introduction: Why is Mobile Marketing (MM) critical for success

The Indian Mobile Movement
Usage of Mobile, its unique strengths
Mobile Media consumption

1.2 Leveraging key Mobile Display Marketing Tools (Part 1)

Opportunities in mobile marketing
What is display advertising
Display advertising ecosystem
Display Advertising Cost
Measure of success rich media
Measure of success videos
Creative best practices for display ads on mobile

1.3 Leveraging key Mobile Marketing Tools (Part 2)

Introduction to Mobile Ads on Google Network
Overview of Mobile Ads on
Google Adwords Google Display Network for Mobile Apps
Ad Extensions for Mobile Apps
Mobile Social

1.4 Integrating Real World & Mobile

Introduction: Integrating Real World & Mobile
QR Code Promotion
Augmented Reality
Missed Call Format
IVRS in Cloud
SMS Marketing
SMS measure of success
Hotspot Marketing: Bluetooth (BLE), NFC

2.1 Usability & Building Your Mobile Presence

Importance and relevance of mobile presence
What is the User Interface?
What is the User Experience?
Why is Mobile web presence critical for success
Mobile Web UI: Best Practices
Mobile Web Analytics
Mobile Search Optimization
Ecosystem Overview: Mobile Apps: Native versus Hybrid versus Mobile Web
Mobile Apps: UI / UX Frameworks
Mobile App: Best Practices

2.2 App Marketing: Organic Downloads

Building your App Store Presence
Alternative App Stores
Why is ASO important
App Store Optimization (ASO)
Application of ASO

2.3 App Marketing: Building Engagement and Metric

App Metric that matter
Calculating Estimated Cost per Install (eCPI) and other media buying metric
Set up Analytics for Mobile App
Create app engagement through push notifications
Create app engagement through in-app advertising
Improve Ratings & Reviews
Leveraging Press & Blogs
Need for independent App Install Tracking
App Deeplinking
App Indexing
Profiling Mobile App Users

3.1 App Marketing Paid Media - Part 2

Channels for Driving Mobile App downloads
Facebook mobile ad installs
Best Practices App Install Creatives
Optimizing App Install Campaigns
Managing Placement Ads for Mobile
Bidding Strategy for Mobile App Installs
Setting conversion tracking
Setting conversion tracking
Tracking Mobile App Conversions

3.2 App Monetization

Overview of App Business Models
Approaches to Monetize Apps
Advertising based Monetization
Freemium models with In-App Purchases( IAP)
Subscription-based Services
Finding the Right Ad Monetization strategy

3.3 Trends in Mobile Advertising

Trends in Mobile Advertising

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Frequent Questions we get
Why should I take up a Manipal ProLearn course?

Manipal ProLearn, a part of Manipal Global Education Services, offers a variety of professional certification courses across Technology, Digital Marketing, Data Sciences, Project Management, and Finance domains.

Carrying forward the Manipal legacy of over six decades in education, Manipal ProLearn helps working professionals and students to enhance their skills and fast-track their careers. Manipal ProLearn has partnered with industry leaders like Google, Microsoft, AWS Educate, EY, Sandbox, Manipal Academy of Higher Education, and Chartered Institute of Management Accountants (CIMA) to provide quality courses that add to your skill set.

We have redefined learning in the professional certification program space with a wide range of course options taught by expert faculty on an award-winning learning platform. Benchmarked against global certification standards of PMI, CIMA, PMBOK etc., our course content is designed and developed by industry experts. Not only are these certification courses good for skill enhancement, but with industry recognised certification, they are also a great value-add to one's resume. Over the last two years, more than 80,000 learners have advanced their careers with the help of our courses.

Do I have to clear any entrance (screening) test before taking up the course?

Currently, none of the courses has an entrance test. But some certifications might have their prerequisites which are mentioned on the respective course pages.

What type of support can I expect in terms of course material, assessment, evaluation, feedback, discussion forums, mentoring etc.?

Once you have enrolled in a course, you will receive a welcome e-mail and a telephonic call from our customer support team. The features offered as part of the course will be explained clearly by our representative and also will also be listed in the mail correspondence.

Besides, our Customer Support team is available between 8 AM to 8 PM every day to help students on any course related issues

Will I be able to access the course material post-completion too?

The course material access will be active till the validity of your course which is 12 months from the date of your enrolment.

How will successful completion of the course improve my job prospects?

Manipal ProLearn gives learners an edge when it comes to employment opportunities. By partnering with industry leaders to provide quality courses, we add to your individual skill set and make you industry ready. Also, the constantly expanding list of top-end knowledge partners ensures that learners are exposed to the latest developments and trends across sectors.

What should I do if I face any issues?

In case you come across any issue, please write to us at support@manipalprolearn.com and we will be happy to assist you. 

Do you have a refund policy if I am not satisfied with the course and want to withdraw? Is there a timeframe for the same?

All refund requests received by Manipal ProLearn are processed through the same gateway within 14 working days of receiving the request. For any exceptional cases where you have not received the refund amount, please write to us at support@manipalprolearn.com We shall get back to you with an update on your refund request or valid reasons in case of rejections.

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