Digital Marketing Fundamentals
Marketing RefresherUnderstand the building blocks of marketing i.e. branding, marketing mix, marketing channels, consumer behavior and the differentiation between sales and marketing.
Digital Marketing OverviewGain an insight into the key elements of digital media including its evolution, objectives, traditional media and paid/earned/owned media.
Website & SEO BasicsThe basic understanding of websites and SEO will prepare you well for your career in digital marketing.
Social Media & MarketingExplore the world of social media and its usefulness in digital marketing.
Case StudiesAssignments and case studies that introduce you to real-time application of digital media and help evaluate its different aspects.
The Digital Advertising market in India is growing at a rapid pace, reaching 5000m USD in 2019. The rapid evolution of digital marketing has led to its adoption in businesses as their core marketing strategy. This power-paced growth has triggered the demand for more digital marketers in the country, in-turn increasing the need for efficient training programs. This course will steer you in the right direction and help you become one of the many digital marketers who are in high demand.
Manipal ProLearn’s Fundamentals of Digital Marketing course provides the basic skills and knowledge necessary for targeting and engaging the audience for one’s business via the many popular ad-tech platforms. It covers the marketing fundamentals and the basics of digital marketing, further offering an insight into SEO, websites and social media marketing. The course will provide a strong foundation in digital marketing and help kick-start your career in this domain.
By the end of the course, you will have a strong foundation in digital marketing. Assignments and case study will help you solve real-life issues with the application of your newly-learned digital marketing skills. The skills you will develop through the course are
- An understanding of the digital landscape and the ability to leverage different online channels for marketing campaigns
- Ability to connect the key areas of marketing to the various available online channels today
- Ways to optimise social media platforms and leverage them to create promotions and target segments, on the basis of behavior, interest and other major factors
- A strong foundation on the world’s renowned self-serve ad tech platforms and ways to leverage them for marketing
- The confidence and ability to apply your digital marketing fundamentals in the right place and stay ahead of the competition
Students who want to start a career in digital marketing can benefit greatly from this course
Those who specialise in business management and wish to work in the areas of social media management and paid ad management
Business owners and entrepreneurs who want to leverage paid online promotions to acquire more customers
Those who wish to work as digital marketing managers in future and make a successful career in the field
The marketing mix
The basics of branding
The marketing channels
How should we differentiate marketing and sales
Evolution of digital marketing
Objectives of Online Marketing
Paid, Owned and Earned Media
Traditional and Digital Media
Introduction to Basics of Website
What is SEO?
Key Factors for SEO
Types of SEO
Evolution of social media
Understand how the business are using Social Media platform
Define the role of social media in brand building
Build a community by using social media
Set up a great business page in Facebook
Learn how to build a personal as well as company profile in LinkedIn
Building Network in LinkedIn
Learn the techniques of engaging and reciprocating in LinkedIn
Build a personal and business profile on Twitter
Use Instagram for building your brand
Use Pinterest to build and attract audience
Know about Snapchat marketing