Digital Marketing Fundamentals
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Marketing RefresherUnderstand the building blocks of marketing i.e. branding, marketing mix, marketing channels, consumer behavior and the differentiation between sales and marketing.
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Digital Marketing OverviewGain an insight into the key elements of digital media including its evolution, objectives, traditional media and paid/earned/owned media.
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Website & SEO BasicsThe basic understanding of websites and SEO will prepare you well for your career in digital marketing.
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Social Media & MarketingExplore the world of social media and its usefulness in digital marketing.
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Case StudiesAssignments and case studies that introduce you to real-time application of digital media and help evaluate its different aspects.






The marketing mix
The basics of branding
Consumer behavior
The marketing channels
How should we differentiate marketing and sales

Evolution of digital marketing
Objectives of Online Marketing
Paid, Owned and Earned Media
Traditional and Digital Media

Introduction to Basics of Website
What is SEO?
Key Factors for SEO
Types of SEO

Evolution of social media
Understand how the business are using Social Media platform
Define the role of social media in brand building
Build a community by using social media
Set up a great business page in Facebook
Learn how to build a personal as well as company profile in LinkedIn
Building Network in LinkedIn
Learn the techniques of engaging and reciprocating in LinkedIn
Build a personal and business profile on Twitter
Use Instagram for building your brand
Use Pinterest to build and attract audience
Know about Snapchat marketing
