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Digital Marketing Fundamentals

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Overview
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    Marketing Refresher
    Understand the building blocks of marketing i.e. branding, marketing mix, marketing channels, consumer behavior and the differentiation between sales and marketing.
  • manipal overview icon
    Digital Marketing Overview
    Gain an insight into the key elements of digital media including its evolution, objectives, traditional media and paid/earned/owned media.
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    Website & SEO Basics
    The basic understanding of websites and SEO will prepare you well for your career in digital marketing.
  • manipal overview icon
    Social Media & Marketing
    Explore the world of social media and its usefulness in digital marketing.
  • manipal overview icon
    Case Studies
    Assignments and case studies that introduce you to real-time application of digital media and help evaluate its different aspects.
manipal overview icon
Marketing Refresher
Understand the building blocks of marketing i.e. branding, marketing mix, marketing channels, consumer behavior and the differentiation between sales and marketing.
manipal overview icon
Digital Marketing Overview
Gain an insight into the key elements of digital media including its evolution, objectives, traditional media and paid/earned/owned media.
manipal overview icon
Website & SEO Basics
The basic understanding of websites and SEO will prepare you well for your career in digital marketing.
manipal overview icon
Social Media & Marketing
Explore the world of social media and its usefulness in digital marketing.
manipal overview icon
Case Studies
Assignments and case studies that introduce you to real-time application of digital media and help evaluate its different aspects.
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Course Curriculum
1.1 Marketing Refresher
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The marketing mix
The basics of branding
Consumer behavior
The marketing channels
How should we differentiate marketing and sales

1.2 Digital Marketing Overview
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Evolution of digital marketing
Objectives of Online Marketing
Paid, Owned and Earned Media
Traditional and Digital Media

2.1 Basics of Website and Search Engine
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Introduction to Basics of Website
What is SEO?
Key Factors for SEO
Types of SEO

2.2 Primer to Social Media Marketing
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Evolution of social media
Understand how the business are using Social Media platform
Define the role of social media in brand building
Build a community by using social media
Set up a great business page in Facebook
Learn how to build a personal as well as company profile in LinkedIn
Building Network in LinkedIn
Learn the techniques of engaging and reciprocating in LinkedIn
Build a personal and business profile on Twitter
Use Instagram for building your brand
Use Pinterest to build and attract audience
Know about Snapchat marketing

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