Digital Marketing Certification Course

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Overview
  • Joint Certification
    Get certified by Manipal ProLearn and Google India like 85% of our learners.
  • Job Opportunities
    35% of our learners got a job after pursuing this Google accredited course.
  • Who Should Attend
    Beginners & professionals in marketing, publishing, & advertising, entrepreneurs
  • Salary Packages
    An experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.
  • Expert Faculty
    Learn through live online sessions by experts & marketers trained by Google.
Joint Certification
Get certified by Manipal ProLearn and Google India like 85% of our learners.
Job Opportunities
35% of our learners got a job after pursuing this Google accredited course.
Who Should Attend
Beginners & professionals in marketing, publishing, & advertising, entrepreneurs
Salary Packages
An experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.
Expert Faculty
Learn through live online sessions by experts & marketers trained by Google.
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Course Curriculum
1.1 Search Engine Optimisation (SEO)

Introduction to Online Search
Understanding How Search Engines Work
Understanding Google Page Rank
Introduction to Search Engine Optimisation
How to Build an Accessible Site?
Keyword Research and Optimisation
Link Building Strategies
Useful Tools for SEO
The Past, Present and Future of SEO

1.2 Search Engine Marketing (SEM)

Introduction to Internet and Search Engine Marketing
Getting Started with Google Adwords
Adwords Account Structure
Navigating in Google Adwords
Working with Keywords
Creating Ads in Google Adwords
Creating and Managing your First Ad Campaign
Adwords Reporting and Account Performance Reports
Enhanced Campaign

2.1 Social Media Marketing (SMM)

Beginners Guide to the World of SMM
Why Social Media?
Getting Started with Social Media
Building Relationships via Facebook
Building Relationships via Twitter
Building Relationships via LinkedIn
Marketing through YouTube
Handling Positive and Negative Comments
Social Media Content Base Creation
Who is Doing it Right?

2.2 Analytics

Analytics 101
Web Analytics and Intelligence Tools
Basic Metrics Demystified
Introduction to Google Analytics
Goals and Actionable Insights
Data Management
Social Media Analytics
Social Media Goals and KPI’s
Tools for Social Media Analytics

3.1 Online Reputation Management (ORM)

What is ORM?
Need and Benefits of ORM o Module
Case Studies
Getting Started with ORM
Building it right and tools required

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Frequent Questions we get
What is the need for Digital Marketing?

Digital marketing is one industry that was virtually non-existent 5 years back but has gained immense momentum in the last 2 years. As per the latest surveys, the average salary for a digital marketing expert is around ₹ 4,40,000 and maximum slabs could be upward of ₹ 25,00,000. With more and more of world population going online, it can be safely assumed that the prospects of digital marketing as a career is bound to increase.

What are the salient features of this program?

The highlight of Digital Marketing program is its dynamic course curriculum and exhaustive practice simulations which gives a hands-on experience on some of the tools that are required by a Digital Marketing Expert. During the course of the program a complete hands-on training is given to learners by industry experts.

Digital marketing trends keep changing frequently. Is the course curriculum updated accordingly?

Yes, and we pride ourselves for that. It is true that the trends of digital marketing keep evolving from time to time and this is the precise reason that we hire the best industry experts who will keep you abreast with the latest developments in the world of digital marketing. Hence, we update the course content twice in a year.

I have got experience in traditional marketing. Will a shift to digital marketing be beneficial for my career?

Yes, very much. More and more companies are looking for people who have experience in traditional marketing along with knowledge of digital marketing.

What is the duration of Digital Marketing program?

The duration of the course is 90 days. You just need to spend 1 hour each day for 90 days to learn Digital Marketing and become a successful Digital Marketer.

What is a Simulator and how is it beneficial for me?

A simulator is an online tool which allows the students to learn the principles of online advertising through real-world scenarios in a simulated environment.

Is the price of the program inclusive of taxes?

The price mentioned on the page is inclusive of all taxes and you do not have to pay anything over and above that.

Is this a distance or online program?

This is an online program, available in 2 modes – Online as well as Online Live sessions by experts.

What is the difference between the online program and the online live session program?

In the online mode, learning is self-paced, meaning learners have to learn about the course on their own using the study materials provided to them after registration. In the online live sessions by experts, learners will be provided assistance of faculty who will take them through the course via live webinars.

Why is online live sessions by experts version better than online?

Unlike online version where you have to learn the program on your own, the online live sessions version is much better as it has the provision of live webinars and a dedicated faculty who will walk you through the course and also address your queries, if any, during the webinars. You can also chat with them to resolve doubts.

Is there any option of face-to-face classes?

No. Online and live sessions by experts are the only options available for this program.

How and when are the exams conducted?

The exams window is activated 1 month after the course purchase. You will get 3 attempts to clear the certification. Please note that there should be a minimum gap of 7 days between each attempt. The exam attempts should be made within the remaining time of 2 months course access.

If I clear the assessment in the first attempt, is there a scope for improvement?

Yes. There is. Even after clearing the assessment in the first attempt, you can go for the remaining 2 attempts. The best grade among the 3 assessments will be considered as the final grade for certification.

Do I have to pay separately for the exam?

Not at all. The exam fee is included in the fee. You will not be charged anything extra for it.

What are the passing marks?

You need to score minimum 50% to become eligible for the certificate.

What if I am not able to pass the exam in the first attempt?

No worries at all. If you are not able to pass the exam in the first attempt, you will get two more attempts and we will not charge you a single rupee for it. Please note that there should be a minimum gap of 7 days before retaking the exam.

How is the curriculum designed?

The Digital Marketing course comprises 5 modules – SEO, SEM, SMM, Analytics and ORM. You will also get practical knowledge and hands-on experience through exhaustive practice simulations that will help you through the program from basic to intermediate level.

What are the next steps?

As soon you pay for the course, you will be provided with a login and password to access the EDUNXT.MANIPALPROLEARN.COM (Learning Management System). You can find all the information and study material related to your course on the EDUNXT.MANIPALPROLEARN.COM. You can access this platform 24x7, download PDF files of study material and chat with faculty to resolve your queries.

What will I be qualified to do upon completing the Digital Marketing Certification?

Upon successful completion of the program, you will be able to identify digital marketing strategies, implement digital marketing campaigns under stringent budgets and learn the techniques to improve page rankings on search & set up and manage social media page accounts, among others.

What is the prerequisite for this course?

You need not be an expert to pursue this certification. Basic computer knowledge along with proficiency in surfing the internet will be helpful in pursuing our Digital Management Certification program.

For how long will I have access to the course materials?

You will have 3 months of access to the course material.

When will the Webinar classes be conducted?

These webinars are conducted from the next month of your enrolment. They are live, wherein you will be able to interact with the faculty.

When will the webinars take place and what will be the timings?

Each webinar session will be of 1½ hours to 2 hours. Webinars are generally conducted during alternate weekends and the date and timing of the same are shared 2-3 days in advance, via e-mail. Webinars will be conducted by Cisco WebEx.

Do I need to go to a particular location to attend the webinar?

Not at all. Webinars are conducted online and can be accessed from anywhere.

What if I miss the webinar?

In case you are unable to attend the live webinar, you can access the recorded version of the webinar on EDUNXT.MANIPALPROLEARN.COM (Learning Management System).

I missed the webinar? How will I get my doubts cleared?

If you have missed the webinar and needs to your doubts cleared, you can chat with the faculty on the EDUNXT.MANIPALPROLEARN.COM (Learning Management System).

Can I see the recorded version of the webinar, even if I have attended the live version?

Yes, of course. You can watch all the recorded version of all the webinars, how many ever times you want.

What is the relevance of the certification?

The Digital Marketing certificate offered by Manipal ProLearn on the successful completion of the course and is recognised in the industry.

When will I get the certificate?

You can download the e-certificate as soon as you complete your assessment. No hard copy certificates will be provided.

Does the programme provide job assistance services?

Oh yes, we provide 100% job placement assistance. You just need to update your profile on the link which we will share with you once you pass the exam. We conduct job drives in many cities across the country and you will have to attend the interview. While we do forward the resumes of our qualified learners, we do not guarantee job placements.

What are the payment options?

You can pay through your debit card or net banking in one shot. You can also pay by Credit Card of all leading banks. EMI Option can be availed when using credit card (interest will have to be borne by you).

What is the obvious next step after this course?

After this course, you can further upskill yourself by taking up Advanced Digital Marketing course or enrolling in our flagship Digital Marketing Professional Program in association with Google.

What If I have more queries?

In case, there is something more that you want to know, then please do call our Operations Head at 09945651215 or drop us a mail at support@manipalprolearn.com.

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