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Certificate Program in Search Engine Optimization

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Overview
  • manipal overview icon
    Pro faculty
    Get trained online by industry experts who have vast knowledge in SEO and many years of working experience in the field.
  • manipal overview icon
    Mentoring sessions
    One-to-one sessions with industry professionals and webinars held by digital marketing experts can help you in gaining good understanding of the concepts.
  • manipal overview icon
    Experiential learning
    Real-world case studies, projects and assignments to solve business problems facilitate experiential learning.
  • manipal overview icon
    Great career prospects
    There are many opportunities in the field of SEO and as a digital marketing manager, you can earn a salary of about 7.2 lakhs p.a.
  • manipal overview icon
    Valued certification
    Certification in SEO by Manipal ProLearn can fetch you better job opportunities and make you a desirable candidate.
manipal overview icon
Pro faculty
Get trained online by industry experts who have vast knowledge in SEO and many years of working experience in the field.
manipal overview icon
Mentoring sessions
One-to-one sessions with industry professionals and webinars held by digital marketing experts can help you in gaining good understanding of the concepts.
manipal overview icon
Experiential learning
Real-world case studies, projects and assignments to solve business problems facilitate experiential learning.
manipal overview icon
Great career prospects
There are many opportunities in the field of SEO and as a digital marketing manager, you can earn a salary of about 7.2 lakhs p.a.
manipal overview icon
Valued certification
Certification in SEO by Manipal ProLearn can fetch you better job opportunities and make you a desirable candidate.
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Course Curriculum
1.1 Basics of Search Engine
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Evolution of Search
Major Search Engines
How Search Engine Works
Search Engine Updates

1.2 On-page Content Optimization
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Understanding the importance of keywords
Keyword Planning
Leveraging long tail keywords for ranking
Conducting competition survey
Balancing content between search engine efficacy and visitor’s need
Understanding semantics and using it for creating content

2.1 On-page Technical Optimization
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Title tags and meta descriptions
Use of robots.txt file
Redirects
Use of alt-text for images
Leveraging headers for SEO
Using hyperlinks and anchor texts
Improving page speed
Other technical parameters of on-page technical optimization
Understand plugins aiding on-page optimization

2.2 Off-page Optimization
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Definition off-page SEO and its advantage
Understanding the tactics of Link building for SEO
Using social bookmarking for off-page optimization
Applying guest post techniques to build authority
Using online public relation to aid off-page SEO
Learn other methods of link building
Do’s and don’ts of link building
Differentiating white hat and black hat techniques of link building
Using do-follow and no-follow in the right manner
Aligning link building with search engine ranking guidelines

3.1 SEO Management
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Understand the nuances and techniques for local and international SEO
Plan your SEO efforts
Track and analyze your SEO implementation / SEO Tracking and Analytics
Use different SEO tools for optimization
Conduct SEO audit
Stay ahead in SEO game with the future evolutions
Define the role of SEO in ORM

3.2 Websites and Microsites
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Development Platforms
Domains and Servers
Content Management System
Basics of Web Structure
Landing Page and Microsites
Website design elements
User Interface and User Experience
Principles of Web architecture
Web copywriting
Usage of fonts and white spaces
Thinking like your visitors
Dos and don’ts of website

3.3 Basics of WordPress
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Benefits of WordPress
Building a website using WordPress
WordPress plugins
Managing contents in WordPress
WordPress themes
Other Content Management Systems and website builders

3.4 Content Build up
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Introduction to Content Marketing

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