Certificate Program in Search Engine Optimization
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Pro facultyGet trained online by industry experts who have vast knowledge in SEO and many years of working experience in the field.
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Mentoring sessionsOne-to-one sessions with industry professionals and webinars held by digital marketing experts can help you in gaining good understanding of the concepts.
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Experiential learningReal-world case studies, projects and assignments to solve business problems facilitate experiential learning.
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Great career prospectsThere are many opportunities in the field of SEO and as a digital marketing manager, you can earn a salary of about 7.2 lakhs p.a.
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Valued certificationCertification in SEO by Manipal ProLearn can fetch you better job opportunities and make you a desirable candidate.






Evolution of Search
Major Search Engines
How Search Engine Works
Search Engine Updates

Understanding the importance of keywords
Keyword Planning
Leveraging long tail keywords for ranking
Conducting competition survey
Balancing content between search engine efficacy and visitor’s need
Understanding semantics and using it for creating content

Title tags and meta descriptions
Use of robots.txt file
Redirects
Use of alt-text for images
Leveraging headers for SEO
Using hyperlinks and anchor texts
Improving page speed
Other technical parameters of on-page technical optimization
Understand plugins aiding on-page optimization

Definition off-page SEO and its advantage
Understanding the tactics of Link building for SEO
Using social bookmarking for off-page optimization
Applying guest post techniques to build authority
Using online public relation to aid off-page SEO
Learn other methods of link building
Do’s and don’ts of link building
Differentiating white hat and black hat techniques of link building
Using do-follow and no-follow in the right manner
Aligning link building with search engine ranking guidelines

Understand the nuances and techniques for local and international SEO
Plan your SEO efforts
Track and analyze your SEO implementation / SEO Tracking and Analytics
Use different SEO tools for optimization
Conduct SEO audit
Stay ahead in SEO game with the future evolutions
Define the role of SEO in ORM

Development Platforms
Domains and Servers
Content Management System
Basics of Web Structure
Landing Page and Microsites
Website design elements
User Interface and User Experience
Principles of Web architecture
Web copywriting
Usage of fonts and white spaces
Thinking like your visitors
Dos and don’ts of website

Benefits of WordPress
Building a website using WordPress
WordPress plugins
Managing contents in WordPress
WordPress themes
Other Content Management Systems and website builders

Introduction to Content Marketing

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