Home > Digital Marketing > Certificate Program in Search Engine Optimization
The new-age Digital Marketing strategies are being adopted by plenty of businesses today. Online marketing has enabled reaching a wider audience since the use of the Internet has taken a rise. SEO is one of the effective Digital Marketing strategies being used widely. It uses efficient websites and diverse on-page/off-page techniques to market a business.
With Manipal ProLearn’s course on Search Engine Optimization, you will develop skills in using open-source content management systems and aligning to the tech stack required for SEO. You will build prowess in applying the right SEO strategy and apply various techniques to evolve SEO algorithms. You will also learn how to evaluate digital marketing strategies and identity the right measures to set marketing objectives. The course helps you enhance your skills in Digital Marketing and paves way for a brilliant career in the same.
Through the vast curriculum, assignments, projects and case studies incorporated in the course, you will gain adequate knowledge about Search Engine Optimization. By the end of the course, you will be able to decide on and apply relevant SEO strategies and evaluate their results. You will
SEO professionals who want to enhance their knowledge | Students aspiring to become SEO specialists in start-ups or established companies |
Entrepreneurs and business owners who want to find a cost-effective and sustainable way to build authority in search engines |
Evolution of Search
Major Search Engines
How Search Engine Works
Search Engine Updates
Understanding the importance of keywords
Keyword Planning
Leveraging long tail keywords for ranking
Conducting competition survey
Balancing content between search engine efficacy and visitor’s need
Understanding semantics and using it for creating content
Title tags and meta descriptions
Use of robots.txt file
Redirects
Use of alt-text for images
Leveraging headers for SEO
Using hyperlinks and anchor texts
Improving page speed
Other technical parameters of on-page technical optimization
Understand plugins aiding on-page optimization
Definition off-page SEO and its advantage
Understanding the tactics of Link building for SEO
Using social bookmarking for off-page optimization
Applying guest post techniques to build authority
Using online public relation to aid off-page SEO
Learn other methods of link building
Do’s and don’ts of link building
Differentiating white hat and black hat techniques of link building
Using do-follow and no-follow in the right manner
Aligning link building with search engine ranking guidelines
Understand the nuances and techniques for local and international SEO
Plan your SEO efforts
Track and analyze your SEO implementation / SEO Tracking and Analytics
Use different SEO tools for optimization
Conduct SEO audit
Stay ahead in SEO game with the future evolutions
Define the role of SEO in ORM
Development Platforms
Domains and Servers
Content Management System
Basics of Web Structure
Landing Page and Microsites
Website design elements
User Interface and User Experience
Principles of Web architecture
Web copywriting
Usage of fonts and white spaces
Thinking like your visitors
Dos and don’ts of website
Benefits of WordPress
Building a website using WordPress
WordPress plugins
Managing contents in WordPress
WordPress themes
Other Content Management Systems and website builders
Introduction to Content Marketing
