Certificate Program in Digital Marketing Strategy
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Program CertificationAt the end of the course, you will get a certificate in Digital Marketing by Manipal ProLearn. This can enhance your career prospects and add value to your resume.
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Multiple Marketing StrategiesThe course incorporates multiple projects and assignments covering the concepts in different Digital Marketing strategies like Content Marketing and Mobile Marketing.
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Popular Marketing ToolsYou will study cases involving marketing tools such as Google Analytics and Google Ads, and learn about their usage in effective Digital Marketing.
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Expert FacultyThe course is taught by the best Digital Marketing practitioners and industry experts with many years of experience.





Introduction to Content Marketing
Buyer Persona and Buyer Journey
Understand buyer’s journey and conduct content audit
Content Planning
Voice, tone, storytelling and consistency
Content Creation, Curation and Repurposing
Content Publishing, Amplification, Measurement and optimization User Generated Content and Viral Content

Inbound principal, methodologies and frameworks
Content driven B2B inbound marketing Inbound automation- tools and workflow

Introduction To Email Marketing
Email strategies and creating high performing email
Segmentation and list building
Testing , metrics and analytics
Email workflow and automation tools

Conversion Rate Optimization (CRO)
Thinking like your visitors
Planning your SEO efforts
SEO Tracking and Analytics
Staying ahead in SEO game with the future evolutions

Use Facebook groups to build up a community
Set up events in Facebook and drive footfalls
Devise content and posting strategies in FB
Use Facebook Messenger and Bots for direct and immediate connect
Learn how to create groups and the best practices to be followed in a group
Know how to use LinkedIn Publishing for thought leadership
Understand the analytics in LinkedIn
Know the tricks of growing your network in Twitter
Make the use of hashtag in growing your business in Twitter
Build followers using various techniques in Twitter
Using Twitter Chat
Learn content and posting strategies in Twitter
Understand how to connect with influencer
Understand Twitter Analytics
Use YouTube and Vimeo as social media tools
Build social media strategy aligned to the marketing goals
Create a social media calendar
Promote events through social media
Use contest and gamification to boost your social media
Track and optimize social media marketing effort
Learn about the important tools to help you manage social media

Importance of ORM in Digital Marketing
Build a right strategy for online reputation
Process and responsibilities in ORM
Tools for ORM

Mobile Marketing
Mobile Commerce
Apps Marketing

Explain and apply SOSTAC Framework for Digital Marketing
Explain and apply the RACE Framework of Digital Marketing
Understand Consumer Touch Points
Explain sales and conversion Funnel
Understand Omni-channel approach and cross pollination of media
Balance Lead Generation and Brand Building and fight fatigue
Apply growth hacking

Explain the benefit of marketing automation
List some of the necessary tools for marketing automation
Decide between what you will keep in house and what you will outsource
Institute planning, budgeting and project management
Explain the digital marketing skills and roles
Understand why digital marketing may not be enough
