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Certificate Program in Digital Marketing Strategy
Enhance your skills in Digital Marketing! Take up this certificate program that encompasses various Digital Marketing strategies, helping you have a remarkable career in marketing
100+
learning hours
Webinars and
case studies
Simulation Based
Learning
24X7
online LMS
100+
learning hours
learning hours
Webinars and
case studies
case studies
Simulation Based
Learning
Learning
24X7
online LMS
online LMS
₹ 55,000
Ask us everything about the program
Certificate Program in Digital Marketing Strategy
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Overview
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Program CertificationAt the end of the course, you will get a certificate in Digital Marketing by Manipal ProLearn. This can enhance your career prospects and add value to your resume. -
Multiple Marketing StrategiesThe course incorporates multiple projects and assignments covering the concepts in different Digital Marketing strategies like Content Marketing and Mobile Marketing. -
Popular Marketing ToolsYou will study cases involving marketing tools such as Google Analytics and Google Ads, and learn about their usage in effective Digital Marketing. -
Expert FacultyThe course is taught by the best Digital Marketing practitioners and industry experts with many years of experience.
Program Certification
At the end of the course, you will get a certificate in Digital Marketing by Manipal ProLearn. This can enhance your career prospects and add value to your resume.
Multiple Marketing Strategies
The course incorporates multiple projects and assignments covering the concepts in different Digital Marketing strategies like Content Marketing and Mobile Marketing.
Popular Marketing Tools
You will study cases involving marketing tools such as Google Analytics and Google Ads, and learn about their usage in effective Digital Marketing.
Expert Faculty
The course is taught by the best Digital Marketing practitioners and industry experts with many years of experience.
About Course
With the widespread of the new-age digital media, Digital Marketing has become the preferred choice of companies. Growing challenges, opportunities and competition have made businesses take new steps towards marketing. This, in turn, has increased the demand for Digital Marketers.
Our course on Digital Marketing Strategy helps current and potential digital marketers gain holistic knowledge about all the Digital Marketing trends. It covers the core concepts in Content Marketing, Inbound Marketing and Mobile Marketing. You will also learn how to analyze web data, create an effective marketing strategy and build an operational roadmap to help businesses grow. Through concept videos, case studies and assessments, you will develop skills and become job-ready for Digital Marketing.
What skills you learn
By the end of the course, you would have picked up the skills to become an efficient digital marketer. You will be able to take up a career in Digital Marketing and build strategic approaches for companies for brand building and increasing sales. You will
- Learn about and use content as the core of a marketing strategy
- Be able to apply the principles and techniques of Inbound Marketing to achieve business growth
- Understand how to use Email Marketing principles to engage the audience
- Align websites with SEO and social media marketing to increase growth
- Learn how to apply a mobile first strategy to increase the digital outreach
- Be able to create frameworks and processes for online reputation marketing
Who Should Attend this course
Digital Marketing leaders and other marketing heads who want to enhance their skills in choosing the right marketing strategies and applying the right principles
Business owners who want to set up their Digital Marketing team and train the team
Digital Marketing specialists who want to level-up in their career
Business consultants working in the areas of sales and marketing
Digital Marketing leaders and other marketing heads who want to enhance their skills in choosing the right marketing strategies and applying the right principles | Business owners who want to set up their Digital Marketing team and train the team |
Digital Marketing specialists who want to level-up in their career | Business consultants working in the areas of sales and marketing |
Key Features
Simulation Based Learning
The program includes real-time case studies and simulations through which you will learn how to solve real-world business problems and get hands-on experience
Mock Exam
The course incorporates a mock exam at the end. Also, there are quizzes at the end of each chapter for remembering the concepts in a better way.
Job-Readiness Training
The course curriculum equips you with skills in creating a marketing strategy, analyzing it and evaluating its results effectively; these skills make you job-ready!
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Course Curriculum
1.1 Content Marketing
Introduction to Content Marketing
Buyer Persona and Buyer Journey
Understand buyer’s journey and conduct content audit
Content Planning
Voice, tone, storytelling and consistency
Content Creation, Curation and Repurposing
Content Publishing, Amplification, Measurement and optimization User Generated Content and Viral Content
1.2 Inbound Marketing
Inbound principal, methodologies and frameworks
Content driven B2B inbound marketing Inbound automation- tools and workflow
1.3 Email Marketing
Introduction To Email Marketing
Email strategies and creating high performing email
Segmentation and list building
Testing , metrics and analytics
Email workflow and automation tools
2.1 Website and SEO strategy
Conversion Rate Optimization (CRO)
Thinking like your visitors
Planning your SEO efforts
SEO Tracking and Analytics
Staying ahead in SEO game with the future evolutions
2.2 Social Media Strategy
Use Facebook groups to build up a community
Set up events in Facebook and drive footfalls
Devise content and posting strategies in FB
Use Facebook Messenger and Bots for direct and immediate connect
Learn how to create groups and the best practices to be followed in a group
Know how to use LinkedIn Publishing for thought leadership
Understand the analytics in LinkedIn
Know the tricks of growing your network in Twitter
Make the use of hashtag in growing your business in Twitter
Build followers using various techniques in Twitter
Using Twitter Chat
Learn content and posting strategies in Twitter
Understand how to connect with influencer
Understand Twitter Analytics
Use YouTube and Vimeo as social media tools
Build social media strategy aligned to the marketing goals
Create a social media calendar
Promote events through social media
Use contest and gamification to boost your social media
Track and optimize social media marketing effort
Learn about the important tools to help you manage social media
2.3 Online Reputation Management
Importance of ORM in Digital Marketing
Build a right strategy for online reputation
Process and responsibilities in ORM
Tools for ORM
3.1 Mobile Marketing
Mobile Marketing
Mobile Commerce
Apps Marketing
3.2 Digital Marketing Strategy
Explain and apply SOSTAC Framework for Digital Marketing
Explain and apply the RACE Framework of Digital Marketing
Understand Consumer Touch Points
Explain sales and conversion Funnel
Understand Omni-channel approach and cross pollination of media
Balance Lead Generation and Brand Building and fight fatigue
Apply growth hacking
3.3 Digital Marketing Operation
Explain the benefit of marketing automation
List some of the necessary tools for marketing automation
Decide between what you will keep in house and what you will outsource
Institute planning, budgeting and project management
Explain the digital marketing skills and roles
Understand why digital marketing may not be enough
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