Home > Digital Marketing > Certificate Program in Digital Marketing Strategy
With the widespread of the new-age digital media, Digital Marketing has become the preferred choice of companies. Growing challenges, opportunities and competition have made businesses take new steps towards marketing. This, in turn, has increased the demand for Digital Marketers.
Our course on Digital Marketing Strategy helps current and potential digital marketers gain holistic knowledge about all the Digital Marketing trends. It covers the core concepts in Content Marketing, Inbound Marketing and Mobile Marketing. You will also learn how to analyze web data, create an effective marketing strategy and build an operational roadmap to help businesses grow. Through concept videos, case studies and assessments, you will develop skills and become job-ready for Digital Marketing.
By the end of the course, you would have picked up the skills to become an efficient digital marketer. You will be able to take up a career in Digital Marketing and build strategic approaches for companies for brand building and increasing sales. You will
Digital Marketing leaders and other marketing heads who want to enhance their skills in choosing the right marketing strategies and applying the right principles | Business owners who want to set up their Digital Marketing team and train the team |
Digital Marketing specialists who want to level-up in their career | Business consultants working in the areas of sales and marketing |
Introduction to Content Marketing
Buyer Persona and Buyer Journey
Understand buyer’s journey and conduct content audit
Content Planning
Voice, tone, storytelling and consistency
Content Creation, Curation and Repurposing
Content Publishing, Amplification, Measurement and optimization User Generated Content and Viral Content
Inbound principal, methodologies and frameworks
Content driven B2B inbound marketing Inbound automation- tools and workflow
Introduction To Email Marketing
Email strategies and creating high performing email
Segmentation and list building
Testing , metrics and analytics
Email workflow and automation tools
Conversion Rate Optimization (CRO)
Thinking like your visitors
Planning your SEO efforts
SEO Tracking and Analytics
Staying ahead in SEO game with the future evolutions
Use Facebook groups to build up a community
Set up events in Facebook and drive footfalls
Devise content and posting strategies in FB
Use Facebook Messenger and Bots for direct and immediate connect
Learn how to create groups and the best practices to be followed in a group
Know how to use LinkedIn Publishing for thought leadership
Understand the analytics in LinkedIn
Know the tricks of growing your network in Twitter
Make the use of hashtag in growing your business in Twitter
Build followers using various techniques in Twitter
Using Twitter Chat
Learn content and posting strategies in Twitter
Understand how to connect with influencer
Understand Twitter Analytics
Use YouTube and Vimeo as social media tools
Build social media strategy aligned to the marketing goals
Create a social media calendar
Promote events through social media
Use contest and gamification to boost your social media
Track and optimize social media marketing effort
Learn about the important tools to help you manage social media
Importance of ORM in Digital Marketing
Build a right strategy for online reputation
Process and responsibilities in ORM
Tools for ORM
Mobile Marketing
Mobile Commerce
Apps Marketing
Explain and apply SOSTAC Framework for Digital Marketing
Explain and apply the RACE Framework of Digital Marketing
Understand Consumer Touch Points
Explain sales and conversion Funnel
Understand Omni-channel approach and cross pollination of media
Balance Lead Generation and Brand Building and fight fatigue
Apply growth hacking
Explain the benefit of marketing automation
List some of the necessary tools for marketing automation
Decide between what you will keep in house and what you will outsource
Institute planning, budgeting and project management
Explain the digital marketing skills and roles
Understand why digital marketing may not be enough
