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Certificate Program in Digital Marketing Strategy

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Overview
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    Program Certification
    At the end of the course, you will get a certificate in Digital Marketing by Manipal ProLearn. This can enhance your career prospects and add value to your resume.
  • manipal overview icon
    Multiple Marketing Strategies
    The course incorporates multiple projects and assignments covering the concepts in different Digital Marketing strategies like Content Marketing and Mobile Marketing.
  • manipal overview icon
    Popular Marketing Tools
    You will study cases involving marketing tools such as Google Analytics and Google Ads, and learn about their usage in effective Digital Marketing.
  • manipal overview icon
    Expert Faculty
    The course is taught by the best Digital Marketing practitioners and industry experts with many years of experience.
manipal overview icon
Program Certification
At the end of the course, you will get a certificate in Digital Marketing by Manipal ProLearn. This can enhance your career prospects and add value to your resume.
manipal overview icon
Multiple Marketing Strategies
The course incorporates multiple projects and assignments covering the concepts in different Digital Marketing strategies like Content Marketing and Mobile Marketing.
manipal overview icon
Popular Marketing Tools
You will study cases involving marketing tools such as Google Analytics and Google Ads, and learn about their usage in effective Digital Marketing.
manipal overview icon
Expert Faculty
The course is taught by the best Digital Marketing practitioners and industry experts with many years of experience.
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Course Curriculum
1.1 Content Marketing
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Introduction to Content Marketing
Buyer Persona and Buyer Journey
Understand buyer’s journey and conduct content audit
Content Planning
Voice, tone, storytelling and consistency
Content Creation, Curation and Repurposing
Content Publishing, Amplification, Measurement and optimization User Generated Content and Viral Content

1.2 Inbound Marketing
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Inbound principal, methodologies and frameworks
Content driven B2B inbound marketing Inbound automation- tools and workflow

1.3 Email Marketing
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Introduction To Email Marketing
Email strategies and creating high performing email
Segmentation and list building
Testing , metrics and analytics
Email workflow and automation tools

2.1 Website and SEO strategy
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Conversion Rate Optimization (CRO)
Thinking like your visitors
Planning your SEO efforts
SEO Tracking and Analytics
Staying ahead in SEO game with the future evolutions

2.2 Social Media Strategy
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Use Facebook groups to build up a community
Set up events in Facebook and drive footfalls
Devise content and posting strategies in FB
Use Facebook Messenger and Bots for direct and immediate connect
Learn how to create groups and the best practices to be followed in a group
Know how to use LinkedIn Publishing for thought leadership
Understand the analytics in LinkedIn
Know the tricks of growing your network in Twitter
Make the use of hashtag in growing your business in Twitter
Build followers using various techniques in Twitter
Using Twitter Chat
Learn content and posting strategies in Twitter
Understand how to connect with influencer
Understand Twitter Analytics
Use YouTube and Vimeo as social media tools
Build social media strategy aligned to the marketing goals
Create a social media calendar
Promote events through social media
Use contest and gamification to boost your social media
Track and optimize social media marketing effort
Learn about the important tools to help you manage social media

2.3 Online Reputation Management
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Importance of ORM in Digital Marketing
Build a right strategy for online reputation
Process and responsibilities in ORM
Tools for ORM

3.1 Mobile Marketing
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Mobile Marketing
Mobile Commerce
Apps Marketing

3.2 Digital Marketing Strategy
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Explain and apply SOSTAC Framework for Digital Marketing
Explain and apply the RACE Framework of Digital Marketing
Understand Consumer Touch Points
Explain sales and conversion Funnel
Understand Omni-channel approach and cross pollination of media
Balance Lead Generation and Brand Building and fight fatigue
Apply growth hacking

3.3 Digital Marketing Operation
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Explain the benefit of marketing automation
List some of the necessary tools for marketing automation
Decide between what you will keep in house and what you will outsource
Institute planning, budgeting and project management
Explain the digital marketing skills and roles
Understand why digital marketing may not be enough

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