Advanced Digital Marketing

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Overview
  • Certification
    Get certified by Manipal ProLearn and Google India like 85% of our learners.
  • Job Opportunities
    35% of our learners got a job after pursuing this Google accredited course.
  • Who Should Attend
    Beginners & professionals in marketing, publishing, & advertising, entrepreneurs
  • Salary Packages
    An experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.
  • Expert Faculty
    Learn through live online sessions by experts & marketers trained by Google.
Certification
Get certified by Manipal ProLearn and Google India like 85% of our learners.
Job Opportunities
35% of our learners got a job after pursuing this Google accredited course.
Who Should Attend
Beginners & professionals in marketing, publishing, & advertising, entrepreneurs
Salary Packages
An experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.
Expert Faculty
Learn through live online sessions by experts & marketers trained by Google.
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Course Curriculum
1.1 Introduction to Digital Marketing

Understand what is digital marketing
Identify the need to go digital
Identify the basic objectives of digital marketing

1.2 Search Engine Optimization

Define Search Engine Optimization
Understand how search engines work
Identify the techniques used for SEO
Identify the tools used for SEO audit

1.3 Fundamentals of Search Engine Marketing

Identify search and display networks
Identify the elements of a campaign structure
Identify the methods for optimizing landing pages
Define ad rank
Define conversions
Identify the metrics to optimize campaign performance

1.4 Advanced Search Engine Marketing

Define the various types of keywords and tools used for keyword research
Explain search ad formats and extensions
Identify reports used to measure and optimize search campaign performance
Define dynamic search ads
Define product listing ads

2.1 Advanced Digital Display Marketing

List the various targeting methodologies
Identify the various display ad formats
Define reports used to measure campaign performance
Identify the various optimization methods

2.2 Social Media Marketing

Define social media marketing
Describe how the various social websites can be used as marketing media

2.3 Mobile Marketing

Define Mobile Marketing
Define mobile properties
Identify best practices for mobile marketing
Identify advertising options for marketing on mobiles
Identify methods used to market with mobiles

2.4 Email Marketing

Identify the key concepts of email marketing
Identify the process for creating effective email marketing campaigns
Identify the optimization methods to improve performance

3.1 Digital Analytics

Define Digital Analytics
Identify how Google Analytics works
Identify the account structure required to measure the right data
Define the main reports that can be viewed

3.2 Integrated Digital Marketing Campaigns

Understand the concept of integrated digital marketing
Identify why integrated digital marketing is important
Identify the process of integration

3.3 Programmatic Buying, Email and Affiliate Marketing

Programmatic Buying
Email Marketing
Affiliate Marketing
Creating digital media plan

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