CertificationGet certified by Manipal ProLearn and Google India like 85% of our learners.
Job Opportunities35% of our learners got a job after pursuing this Google accredited course.
Who Should AttendBeginners & professionals in marketing, publishing, & advertising, entrepreneurs
Salary PackagesAn experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.
Expert FacultyLearn through live online sessions by experts & marketers trained by Google.
Want to master the strategic marketing concepts and tools to help brands grow in the digital age? Manipal ProLearn is offering a unique online simulation based Advanced Digital Marketing course, that’ll help you effectively learn & practice digital marketing skills and propel your career to the next level.
One of the best digital marketing training courses online with a modular set of learning content, it covers all that is essential for an individual to gain a fairly advanced understanding of the key concepts of digital marketing like social media management, search and display campaigns using Google AdWords, Email marketing, Mobile marketing etc.
After completing the course, you’ll be considered a strong and competent Digital Marketing professional. This online digital marketing training will help you to:
- Strategize and create holistic digital marketing plans.
- Build and maintain a cohesive digital media presence for your brands in line with their objectives.
- Expand your business, by creating online search and display campaigns using Google AdWords and different social media platforms.
- Monitor, measure and optimize the performance of your digital media campaigns, both organic and paid.
- Write digital content that results in maximum ROI.
- Run digital marketing campaigns on a stringent budget.
Marketing Professionals/Web Marketers/Affiliate Marketers
Aspiring Digital Marketing experts
Entrepreneurs and budding entrepreneurs
Digital Media Professionals
Online Campaign Professionals
Understand what is digital marketing
Identify the need to go digital
Identify the basic objectives of digital marketing
Define Search Engine Optimization
Understand how search engines work
Identify the techniques used for SEO
Identify the tools used for SEO audit
Identify search and display networks
Identify the elements of a campaign structure
Identify the methods for optimizing landing pages
Define ad rank
Identify the metrics to optimize campaign performance
Define the various types of keywords and tools used for keyword research
Explain search ad formats and extensions
Identify reports used to measure and optimize search campaign performance
Define dynamic search ads
Define product listing ads
List the various targeting methodologies
Identify the various display ad formats
Define reports used to measure campaign performance
Identify the various optimization methods
Define social media marketing
Describe how the various social websites can be used as marketing media
Define Mobile Marketing
Define mobile properties
Identify best practices for mobile marketing
Identify advertising options for marketing on mobiles
Identify methods used to market with mobiles
Identify the key concepts of email marketing
Identify the process for creating effective email marketing campaigns
Identify the optimization methods to improve performance
Define Digital Analytics
Identify how Google Analytics works
Identify the account structure required to measure the right data
Define the main reports that can be viewed
Understand the concept of integrated digital marketing
Identify why integrated digital marketing is important
Identify the process of integration
Creating digital media plan