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Instant gratification is the de-facto expectation in an on-demand digital economy, where consumers expect to get what they want - when they want it - with just a few taps and swipes on their mobile devices. A critical part of this experience is the ability to seamlessly access, find and review products or services.

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Nearly 60% of Indian marketers increased their budgets for marketing automation solutions in 2017 – predominantly for use in campaign management, email marketing, content management, and audience targeting. 2018 promises to be no different.

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The best of both worlds in marketing

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About Communications at IIHS

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The world is coming together to make it happen for the army of freelancers. Better platforms to find work, better tools to collaborate and easier payment options are encouraging millennials to take up freelancing as a serious career option. The acceptance of freelancers as a credible asset is majorly seen in young organisations, bringing forth a shift in ideology that is in favour of every freelancer.

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India’s urban-rural internet divide is set to come to an end soon.  According to a Boston Consulting Group report, by 2020, 50% of India’s internet users will be from rural areas. Currently, rural India contributes to over 60% of the country’s GDP and with the staggering increase in internet usage,there is expected to be a significant uptick in digital commerce.

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The marketing game is getting more intense as more players are stepping in from the domestic and international arena. Cut throat competition among companies across industries is putting more emphasis on marketing. In a country like India, where there’s an increasing crowd on the internet and buyers have numerous options to choose from, marketing strategies have to be created, trashed and recreated.

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David Fradin is the man behind the success of several managers across the globe. He was also responsible for introducing the hard disk drive in personal computers. Fradin has been associated with product innovation giants like Apple and HP. So we knew he would be the perfect person to learn all about marketing from. In his first session of the four-part marketing webinar, Fradin uncovered the basics of marketing.

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In the third instalment of the four-part marketing webinar, David Fradin threw light on creating effective marketing strategies and crafting the perfect marketing message.

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There’s a myth surrounding freelancing - a preconceived picture of living an easy life, not chasing the clock at all and working whenever you feel like. Yes, freelancing has its own set of perks, but it’s not all about sitting back and sipping on your coffee. As many successful freelancers confirm, it’s actually a disciplined and organized way of working. It requires a lot of planning to go far in the freelancing business.

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According to a recent PayPal report, 23% of Indian freelancers earn up to INR 60 lakhs per annum. The report also highlighted that one in every four freelancers in the world is from India, accounting for a staggering total of 10 million freelancers. It directly indicates that India is a hot market for freelancers in the digital marketing sphere.

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Did you just complete your digital marketing course and are all set out to start as a freelance digital marketer? Then you must be aware that you need to constantly meet your client’s requirements and expectations. Doing this is not an easy task, but let us make it simple for you.

We’ve listed five techniques and tools that will help you manage your work and your clients better.

1. Analytics and data – Google Analytics and SumoMe

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The field of digital marketing undergoes constant change, as you must have witnessed for almost a decade now. Every new technology is quickly adopted and brought to purpose, in the hope of coming up with effective marketing strategies that are more precise and better yielding.

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Both private and public sector banks in India have established a social media fan following that matches that of their global peers. State Bank of India was ranked the number one social media brand among banks worldwide by Financial Brand. YES Bank bagged the fourth position as the top global bank on social media while ICICI, Axis, HDFC, and Kotak Mahindra all featured in the top twenty globally.

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