The world is coming together to make it happen for the army of freelancers. Better platforms to find work, better tools to collaborate and easier payment options are encouraging millennials to take up freelancing as a serious career option. The acceptance of freelancers as a credible asset is majorly seen in young organisations, bringing forth a shift in ideology that is in favour of every freelancer.

India’s urban-rural internet divide is set to come to an end soon.  According to a Boston Consulting Group report, by 2020, 50% of India’s internet users will be from rural areas. Currently, rural India contributes to over 60% of the country’s GDP and with the staggering increase in internet usage,there is expected to be a significant uptick in digital commerce.

The marketing game is getting more intense as more players are stepping in from the domestic and international arena. Cut throat competition among companies across industries is putting more emphasis on marketing. In a country like India, where there’s an increasing crowd on the internet and buyers have numerous options to choose from, marketing strategies have to be created, trashed and recreated.

David Fradin is the man behind the success of several managers across the globe. He was also responsible for introducing the hard disk drive in personal computers. Fradin has been associated with product innovation giants like Apple and HP. So we knew he would be the perfect person to learn all about marketing from. In his first session of the four-part marketing webinar, Fradin uncovered the basics of marketing.

In the third instalment of the four-part marketing webinar, David Fradin threw light on creating effective marketing strategies and crafting the perfect marketing message.

There’s a myth surrounding freelancing - a preconceived picture of living an easy life, not chasing the clock at all and working whenever you feel like. Yes, freelancing has its own set of perks, but it’s not all about sitting back and sipping on your coffee. As many successful freelancers confirm, it’s actually a disciplined and organized way of working. It requires a lot of planning to go far in the freelancing business.

According to a recent PayPal report, 23% of Indian freelancers earn up to INR 60 lakhs per annum. The report also highlighted that one in every four freelancers in the world is from India, accounting for a staggering total of 10 million freelancers. It directly indicates that India is a hot market for freelancers in the digital marketing sphere.

Did you just complete your digital marketing course and are all set out to start as a freelance digital marketer? Then you must be aware that you need to constantly meet your client’s requirements and expectations. Doing this is not an easy task, but let us make it simple for you.

We’ve listed five techniques and tools that will help you manage your work and your clients better.

1. Analytics and data – Google Analytics and SumoMe

The field of digital marketing undergoes constant change, as you must have witnessed for almost a decade now. Every new technology is quickly adopted and brought to purpose, in the hope of coming up with effective marketing strategies that are more precise and better yielding.

Both private and public sector banks in India have established a social media fan following that matches that of their global peers. State Bank of India was ranked the number one social media brand among banks worldwide by Financial Brand. YES Bank bagged the fourth position as the top global bank on social media while ICICI, Axis, HDFC, and Kotak Mahindra all featured in the top twenty globally.

The Indian digital marketing industry is growi

Meet Sandra Barros, a self-driven entrepreneur who offers personality development and image management services. She works with several professionals as well as students and trains them through various interactive personal development methods. The desire to do something different motivated Sandra to give her 20-year corporate career a break to start Barros Image Consultancy. Does she regret taking such a huge risk? Absolutely not!

With so many emerging technologies and platforms to leverage, marketing tactics and customer experiences are changing from time-to-time and at a very fast pace. However, in this digital marketing world, knowing which platform will be the best opportunity for the business is a great success.
In 2018, there are a number of emerging digital marketing trends that could prove fruitful if done in the right way. Let’s explore them in more detail.

Facebook has been the social media leader for a long time. However, with the advent of Twitter, Instagram, and even Snapchat, marketers are finding improved and effective ways of promoting their products on these channels. This has brought in some changes in the Facebook’s marketing for businesses. 

by Afia Ahmad
Views: 284

Graphics Interchange Format (GIF) is a popular source of content in the form of moving images, which is widely used on the web today. Apart from the ambiguity of its pronunciation, not much is known about its evolution.