Manipal Prolearn Blogs

Empowering learners,

Transforming lives

Manipal Prolearn Blogs

Empowering learners,

Transforming lives

We were recently in a conversation with Sandeep Rathod, the young and driven founder of The Book Summary House, a subscription-free book summary website. Sandeep also recently finished his digital marketing course with ProLearn to learn the ins-and-outs of marketing. So what motivated Sandeep to launch his own start-up while having a full-time job? Let’s find out from the man himself:

It is ‘that time of the year’ again for all working professionals. Yes, we are talking about the appraisal season!

As digital technologies mature, marketing’s contribution to enterprise profitability and growth is greater than ever before. Marketers can now develop highly targeted campaigns, automate responses, and collect humongous amounts of customer data. But are they effectively using all this data to optimise their techniques and boost ROI? According to the Experian Data Quality 2017 report, only 44% of businesses trust their data enough to base important business decisions on it. More than 52% of businesses still rely on educated guesses or gut feelings.

Marching on Towards a Bright Future!

An engineer with experience in the defence sector, who is now foraying into data analytics.

Ever wondered what Facebook is doing with your data? Or what exactly is artificial intelligence handling the data?

Well the answers are all here.

The modern workplace is in the throes of massive transformation as Artificial Intelligence (AI), conversational bots, and digital twins overtake the human resources management space. Globally, the market for HR software and tools is expected to be worth USD 9.89 billion by 2022.

Manipal ProLearn recently conducted a webinar on the General Data Protection Regulations in the wake of the rising incidents of data breaches and cybersecurity concerns. Presented by Felix Mohan, the Chief Executive Officer of CISO Cybersecurity, the webinar covered elements like the process, culture and technology associated with GDPR.

Data profiling

“A chartered accountant’s signature is more powerful than a prime minister’s signature,” said the Indian Prime Minister Narendra Modi while addressing CAs on the foundation day of ICAI in 2017.  That being said, there’s no better time for students to take up professional courses related to accounting in India.

Nearly 60% of Indian marketers increased their budgets for marketing automation solutions in 2017 – predominantly for use in campaign management, email marketing, content management, and audience targeting. 2018 promises to be no different. Forrester predicts that MarTech budgets will witness double digit growth in 2018.

The backstage heroes

Ever wondered who decided that the Instagram logo needs a makeover? Or what next toy should come along when you buy a McDonalds Happy Meal? Who is in-charge of creating stunning higher versions of iPhone or why YouTube is so good at predicting your musical taste?


The best of both worlds in marketing

Across the globe, organisations spend heavily on employee training and development. In the U.S alone, corporate training spend stands at 8-10% of companies’ total employee spend, with a total annual expense of over USD 100 billion. In India, the corporate training spend currently stands at only about 1-2% of total employee costs but the future looks promising.

If you have read books like Brave New World and 1984 by Huxley and Orwell respectively, then you may be aware of the risks that come with technological advancements. From the creation of brainwashed synthetic babies to nuclear bombs with the aim of gaining control over masses, the sci-fi drama ‘Black Mirror’ does an excellent job in taking the legacy forward by using the tech tools of today - big data, AI, and social media and projecting their powers in a futuristic world.

Nearly 1.7 megabytes of information is expected to be created by 2020. However, it is not the volume of data that matters but what organisations do with it. Successfully managing, analysing and using the data insights is fundamental to creating long term business value.

The world produces 2.5 quintillion bytes of data every day and organisations across industries are betting more on this to take their businesses to the next level. No wonder, data scientists are the new rock stars on the floor! However, it’s not that cosy a job as data is largely complex and visualising it in the right manner is an art that needs to be mastered. On that note, RRD and Gramener conducted the Data Artistry Tournament 2018 in partnership with NASSCOM where 10 teams showcased their data visualisation skills.