Manipal Prolearn Blogs

Empowering learners,

Transforming lives

Manipal Prolearn Blogs

Empowering learners,

Transforming lives

What is the perfect recipe for building an organisation that is capable of constantly innovating while enduring change? Even a few years ago, the answer would have been – building a team with requisite technical and work experience. But today’s business climate demands collaborative working and multidisciplinary project teams, making human capital the lynchpin of business success. This is putting relentless pressure on HR to leverage leaders and managers with superior people management skills – not just technical expertise.

India’s urban-rural internet divide is set to come to an end soon.  According to a Boston Consulting Group report, by 2020, 50% of India’s internet users will be from rural areas. Currently, rural India contributes to over 60% of the country’s GDP and with the staggering increase in internet usage,there is expected to be a significant uptick in digital commerce. But are rural Indians ready to go digital? Apparently, yes.

Dear ProLearner, 
 
Design Quotient Labs is hiring for Digital Marketing – Manager position for their Bangalore Head office. 
 
LAST DATE TO APPLY:  Feb 18th  2018
 
WHY  DQ Labs?
 

Dear ProLearner, 
 
Design Quotient Labs is hiring for Content Writer posion for their Bangalore Head office.
 
LAST DATE TO APPLY:  Feb 18 th  2018
 
WHY  DQ Labs?
 

If there is one place on earth where information travels faster than light, it has to be the New York Stock Exchange. Colloquially known as the Wall Street, it was originally built to thwart away corruption and crime, so that money can be made the right way.

Today it hosts the dreams of over a billion investors who want to make it big and reach the top like Jordan Belfort and Stratton Oakmont from “The Wolf of Wall Street”.

The marketing game is getting more intense as more players are stepping in from the domestic and international arena. Cut throat competition among companies across industries is putting more emphasis on marketing. In a country like India, where there’s an increasing crowd on the internet and buyers have numerous options to choose from, marketing strategies have to be created, trashed and recreated. Today in the second webinar of the series of four, David Fradin, a renowned product manager shared his insights on target markets, brand positioning and value proposition. Here’s a peek at it, if you have missed the webinar.

David Fradin is the man behind the success of several managers across the globe. He was also responsible for introducing the hard disk drive in personal computers. Fradin has been associated with product innovation giants like Apple and HP. So we knew he would be the perfect person to learn all about marketing from. In his first session of the four-part marketing webinar, Fradin uncovered the basics of marketing.

In the third instalment of the four-part marketing webinar, David Fradin threw light on creating effective marketing strategies and crafting the perfect marketing message.

The first step to creating the perfect marketing campaign begins with identifying the sale objectives. While the central focus is usually to boost the profit and revenue of the company, it almost always has several factors coming into play. Management goals could include aspects like unit sales, revenue, margin, market share, branding, customer satisfaction, customer retention, and the aim of selling to existing or new customers.

In today’s rapidly changing, highly uncertain and complex digital environment, the rate at which an organisation learns is a critical enabler of competitive advantage. But the reality is modern learners are able to commit only 1% of their work time towards learning and development (L&D).

When you consider that humans are visual creatures, the implications for today’s data-driven businesses become clear. Given that the world generates 2.5 quintillion bytes of data every day, deriving real value from it requires businesses to present the right information in a visual format that is easily understood by end users. While graphs, pie charts, bar diagrams are good, they do not connect the different parts of a business problem to present a complete picture to help users arrive at an insightful solution.

Launching a product in the market is like flying an airplane. You need to have an action plan to successfully sail over the clouds, reach the optimum altitude, and to maintain your course. A product manager is the pilot who navigates a product through its course to touch new heights and reach business objectives. A product manager drafts marketing strategies throughout a product’s lifecycle to create and retain a strong brand-consumer relationship while holding on to the company’s market share.

There’s a myth surrounding freelancing - a preconceived picture of living an easy life, not chasing the clock at all and working whenever you feel like. Yes, freelancing has its own set of perks, but it’s not all about sitting back and sipping on your coffee. As many successful freelancers confirm, it’s actually a disciplined and organized way of working. It requires a lot of planning to go far in the freelancing business.

  • Previous experience – Microsoft, SABMiller, Young & Rubicam (Ad Agency), Gallup (Market Research)
  • Educational qualification – University of Iowa (Masters’ in Business), Rutgers (Masters’ in Engineering), IIT-Kanpur (B.Tech.)
  • Specialization areas – E-commerce, Marketing Analytics, Financial ROI Analysis, Advertising, Customer Loyalty.

India has a great opportunity with its demographic dividend to grow its economy rapidly. An educated and skilled workforce is critical to realize the potential of India’s talent over the next few years. However, the gross enrolment ratio in the higher education space is still stuck in the range of 25%.