Why You Can’t Fool Google Search?
By Afia Ahmad
SEO specialists often employ unscrupulous methods to help skyrocket websites to the top of Google’s listings. Fooling an exceedingly adept search engine such as Google seems impossible, and that’s because it is.
Applying deceitful approaches to garner importance to a website can often lead to the website getting banned with no room for appeal. As Google traffic is basically what generates the most business, practicing black hat SEO tactics is a redundant activity.
All about Googlebombing
The PageRank system is often targeted by link farms or link exchanges, which are dummy websites solely created with the purpose of linking to a target page. They aim to catapult to the top of Google’s ranks through the vast number of links that connect to the target website; otherwise known as Googlebombing.
These activities, though seemingly harmless, are a hindrance to the general public due to the lack of credibility and assurance of quality of the top rated website under each category. For this reason, Google frequently updates PageRank to restore and maintain a well-functioning, honest search engine operation.
For example, a college website whose target audience is basically students, could employ methods such as creating dummy websites with click-bait links targeting people of that particular age. Whereas genuine websites created for reputable universities such as Manipal University do not employ such methods. When there are prospective students looking to apply for a Digital Marketing Course or looking for an excel tutorial, the appropriate keywords are what will get them to the website.
The modus operandi of PageRank changes continually and remains a mystery, which is the main reason that Google can’t be fooled.
Other fraudulent Tactics
Tricking Google Adsense by clicking on your own ads is another popular fraudulent method that is vastly employed. This practice is commonly unsuccessful as there are ways that Google can discern the same by monitoring the IP address, cookies, Google services such as Gmail and Google Talk, click patterns, geo location, and search engine ranking.
The marketplace is regularly monitored and ranking factors are frequently modified. The ranking algorithm employed by Google is so habitually transitional that keeping up with it ends up being an impossible task.
There are authentic ways to gather attention to your website by branching out into various social media platforms, which instantaneously broadens the area of prospective viewership and also creates different portals to reach out to the target audience.
Another white hat SEO method would be the proper analysis of keywords that hold strong relevancy to the website at hand. By regularly exploiting keywords in a disciplined manner, it is possible to avoid the rapid fluctuation of ascent and decline that is a result of Google’s incomparable frequency of updates in its method of operation.