Why Now is the Right Time to Become a Freelance Digital Marketer?
By Aditi Bhat
According to a recent PayPal report, 23% of Indian freelancers earn up to INR 60 lakhs per annum. The report also highlighted that one in every four freelancers in the world is from India, accounting for a staggering total of 10 million freelancers. It directly indicates that India is a hot market for freelancers in the digital marketing sphere.
Going strong and long
Digital marketing has evolved hand in hand with the electronic media consumption habits of the consumers. Concepts like Social, Mobile, Analytics & Cloud (SMAC) are taking the baton forward from traditional digital marketing concepts like SEO and retargeting, thereby retaining the novelty factor. Marketers want to try the latest digital marketing techniques to get ahead of the competition and claim the necessary attention from their customers.
It’s safe to say that if you are armed with the right set of skills and have a passion for creating stellar digital marketing strategies, then this is the perfect time for you to hop on to the freelancing wagon.
An opportunity for freelancers
With the rise in start-ups and bigger companies slowly moving away from traditional marketing models, freelancers with updated skills and a good grasp of the latest digital marketing trends can exploit the need gap to get relevant assignments and create a good client base.
Let’s take a look at some solid reasons why freelance digital marketing is a good career choice in the long run, and why you should consider enrolling in a digital marketing course.
1. Digital marketing is here to stay
As digital marketing offers better ROI with measurable success and fits with the new-age smartphone-friendly consumers, it will drive the marketing budgets for the time to come. Digital marketing will be the key for brands trying hard to create an identity for themselves and maintaining it in the long run.
Recession has affected various professionals in different fields, but it acts as an opportunity for freelancers. The key advantage of hiring a digital marketing freelancer is the affordability factor and that they can be hired only when required, without the liability of continuing with them post the completion of the project.
3. Dynamic nature
There are ever-changing web and mobile technologies available these days, which have become an integral part of digital marketing. Freelancers are expected to keep pace with new digital trends and offer innovative and unique solutions to companies willing to adopt these changes.
4. Be your own boss
Freelance digital marketing permits greater independence over a permanent job. You can work on your own terms right from choosing the clients to having your own schedule or work hours. At first, you may not have a choice, but as you grow and build your reputation, you can pick the clients you want to work and grow with.
5. Easy to start
With a laptop and internet, you can start freelancing right away. If you are equipped with the skills you plan to offer, getting the ball rolling is only a matter of finding your first client. Networking is the key to finding clients.
Let’s get started
There are pros and cons to freelance digital marketing, success comes to those who are dedicated, self-disciplined, and deliver quality work. So if you’d like to be a part of this trending and exciting field, a digital marketing certification program can go a long way in helping you land your first client in no time.