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Watch out for 5 Technology Trends in Digital Marketing Space in 2019
By Saheli Roy Chowdhuri
New trends have emerged in the field of digital marketing with the departure of 2018. Have you missed out on them? Not to worry. 2019 brings with it a fresh chance to pick up all these new trends!
Marketing exploits new technological trends and directly implements those to improve performances in enterprises. For this reason, it’s important for digital marketers to stay two steps ahead of their customers, clients and competitors and become early adopters of upcoming technologies.
2019 poses as a new beginning for digital marketers as they can improvise their digital marketing strategies with the power of AI, cap marketing budgets with automated marketing tools and converge their efforts with integrated marketing approach.
Let’s look at 5 digital marketing technology trends that you cannot miss out in 2019
1. Rise of chatbots
Chatbots started out as annoying and virtually useless pop-ups that couldn’t manage to establish value for customers. But AI has revived the importance of chatbots once again and garnered its acceptance at the customer service front. 2018 witnessed trends where corporate giants like Marks and Spencer replaced its entire call centre division with AI chatbots. The move is followed by companies in aviation, e-retailers and the hospitality sector. Why? Because chatbots are considered as the potential cost savers in the customer service sector.
AI can learn from patterns provided by tons of customer messages and provide accurate solutions for their marketing needs. A report by Gartner suggests that 25% of customer service providing companies will employ chatbots by 2020. It is a giant leap compared to less than 2% in 2017. AI is a game changer in the digital marketing world today.
Facebook has recently given clues about employing Facebook messenger bots for optimizing and automating customer service for businesses run on Facebook.
Source: Over the top SEO
2. Voice enabled search
Amazon Alexa and Google Home may have gained negative attention in 2018 for spying on users, but the facts tell a different story. A survey claims that one third of 3.5 billion searches performed every day on Google are voice enabled searches.
For digital marketers, voice search poses as a new opportunity as it fundamentally differs from a browser search which lists down multiple search results. With only one search result narrated by a voice assistant, the CTR probability can be the highest, if your SEO strategy works effectively.
3. Omnichannel marketing
Omnichannel marketing has come out of digital marketing course textbooks to play a crucial role. Customers are literally jumping from one channel to another and marketers know if they lose touch, they lose business. 2019 will surely witness omnichannel marketing strategies that are drafted to reach and interact across multiple touchpoints strategically placed in every channel.
They will provide customers a smooth and seamless transition as they switch channels while going through their purchase journey. For digital marketers, the defining factors are going to be efficient budget allocation and an in-depth knowledge of their customers channel preferences.
4. Accelerated mobile pages
Speed is a key criterion to cash the effervescent millennial customers. According to a Google study, it was found that even a delay of 3 seconds to load a page can result in 53% of customers leaving the site. The law of internet affirms that faster landing pages will lead to better conversion rates.
Digital marketers can leverage AMPs (accelerated mobile pages) to enhance their digital marketing strategies and seize the moment by matching the decision-making speed of their customers. There are tools that help you measure the speed of your campaigns like Test my Site and ensure you don’t lose to the speeding clock.
5. E-mail marketing automation
The backstage hero behind e-mail marketing’s revolution remains to be AI in 2019. It will bring back the focus on quality over quantity through personalized content into e-mail campaigns.
Digital marketers will have to focus on making their e-mail campaigns interactive, well timed and goal oriented.
Interactive content that exploits features like ‘purchase option’ within the mail. This will make the buying process convenient for customers and campaign more effective.
On the other hand, reaching the inbox of prospect clients will be tough with stringent SPAM filters employed by Gmail and other Internet service providers. Digital marketers will have to develop a forensic approach to deliver high quality content to their prospective clients for achieving better customer acquisition.
Start early, stay ahead
So digital marketing aspirants and professionals can learn the new tricks of the trade by upskilling themselves with digital marketing courses designed with updated programs. By starting early in 2019 and learning these powerful digital marketing tools and techniques, you can ensure your digital strategies exceed expectations and help you grow in your career.
Saheli Roy Chowdhuri
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