Valentine's Day through the eyes of a Data Scientist!
By Debajeet Das
Happy Valentine's Day everyone ! While we celebrate the day with our loved ones, Team ProLearn decided to look at this day through the eyes of a Data Scientist.
Did you know that the total worth of merchandise bought on Valentine's day is more than Rs 5 Billion or that more than 20 million roses are sold during Valentine's week? Well, Data Scientists would. They would also know that in the week leading to Valentine's day florists are expected to notch up sales of Rs 250 Million plus or that greeting card is the single most profitable item during Valentine's Day and sales of cards/gift items rise by up to 10 times just ahead of 14th Feb. Data Scientists are able to mine user data, purchase data and sales trends to arrive at such insights and this is what makes them so valuable for businesses. After all which retailer would want to stock up on shirts when data says the most sought after Valentine's day gift for men is the humble silk tie.
No wonder Harvard Business Review named Data Science as the hottest job of the 21st Century.