Tools and Techniques to Up Your Freelance Digital Marketing Game!
By Aditi Bhat
Did you just complete your digital marketing course and are all set out to start as a freelance digital marketer? Then you must be aware that you need to constantly meet your client’s requirements and expectations. Doing this is not an easy task, but let us make it simple for you.
We’ve listed five techniques and tools that will help you manage your work and your clients better.
1. Analytics and data – Google Analytics and SumoMe
Google Analytics and SumoMe will help you understand your audience better and give you an insight into the demographics, popular keywords, actions taken, heat map, user actions and more. Taking up a big data analytics course along with a digital marketing certification program will help you understand how analytics and digital marketing go hand in hand.
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2. SEO and blogging – Google Keyword Planner and Yoast for WordPress
You can reach the right audience with search engine optimized blogs. Google’s Keyword Planner will help you see the search rate for your keywords along with the suggested bid for your chosen keywords. Yoast adds extra search engine data to each blog and makes it more discoverable by Google. A Google digital marketing course can further help you understand the dynamics of SEO and can add an edge to your digital marketing strategy.
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3. Emails – MailChimp and ActiveCampaign
Emails are a convenient way to convey a message to your subscribers or to let people know about a new product, offer, pass on information and more. MailChimp, which has sent over 250 billion emails, is a popular tool because of its simple user interface and affordable prices. ActiveCampaign is a holistic platform that takes care of your email marketing, marketing automation, and customer relationship management.
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4. Social media marketing – HootSuite, MeetEdgar
Through social media marketing, you’ll be able to promote a product or service to your preferred type of audience based on numerous factors like culture and age. Tools like HootSuite and MeetEdgar will allow you to access and post on all your social platforms like Twitter, Instagram, Facebook and more. You can create your posts and schedule them - all from one place.
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5. Project management – Basecamp and Asana
If you have many clients and many projects running simultaneously, you’ll need help organizing them so that you don’t lose track of what’s happening and what needs to be done. Tools like Basecamp and Asana will help you share documents, keep track of upcoming meetings through a shared calendar, help you focus on current priorities, and increase your overall productivity.
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In today’s gig economy, companies no longer want to spend much time and money in hiring several full-time employees. Employers these days rather prefer experimenting with freelancers till they find the right one for the job. So if you have a knack for creating great digital marketing strategies, starting as a freelancer in the trending gig economy market would be an ideal way to go about it.
Wondering where or what to start with to become a good freelance digital marketer? Manipal ProLearn’s digital marketing courses will help you understand the industry and carve a niche for yourself.