Is There a Product Manager in You?
By Arijit Banerjee
As more competitors make their mark across industries, product differentiation becomes difficult to achieve. This has prompted organisations to resort to product customisation and create products specific to customer needs. ‘Customisation’ is therefore the buzz of the day and product managers are the ones who manage this entire process. No wonder organisations are on a hiring spree for product managers and increasing their manpower budgets considerably.
There’s been a sharp rise in product management certification courses among mid-level professionals since last year. Surprisingly, people with different career backgrounds too are looking to upskill in product management.
A product manager dons multiple hats at the same time and juggles with more tasks than a trained juggler at an entertainment show. Here are some of the key traits of a future product manager.
You are quick on your feet
A product manager should be a go-getter and in order to be that in a business environment you need to have strong business acumen. So, if you have a great understanding of how businesses work you are up for the task. This further includes innovative thinking, strong research skills and strategizing.
You are a Tech-Wizard
A product manager doesn’t necessarily need to be a tech-guy but it’s a great advantage if you have a flair for it. Knowledge on programming languages such as C#, HTML and Java would help you to deal with product developers. Besides this, you should also have knowledge on tools for product research, analytics, designing, product roadmapping, data collection and prototyping.
You are BOLD
A product manager is at the centre of all stakeholders in developing a product. Dealing with the management, customers, team of developers, sales and marketing team are all a part of the product manager’s job. So, leadership skills should come naturally to a product manager. From negotiating with all stakeholders to making your team tag along your ideas, there’s a lot to be dealt with on a daily basis. So, a product manager needs to be bold in putting across his points clearly across the table.
You have awesome communication skills
Binding every other skill required to become a product manager is the ability to communicate things concisely. If you have a strong communication skill along with the ones mentioned above, then you are built for the job. From product planning to product branding, a product manager needs to communicate with various stakeholders and it is only the clarity in his communication that translates to a flawless and smooth delivery.
If you are a close match with the traits listed above, you are cut out for the task of a product manager! Take a step forward and explore the world of product management today.