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With the rapid advancement of digital media and ever increasing marketing tools, it can be a challenge for a website to stand out. Hosting a website today is a common practice, but knowing how to leverage it is a key part of a digital marketing strategy.Whether it’s for personal or professional use, it would be quite useful to find out how one can assess a site’s performance,and potentially channelize that knowledge for growth. The solution to convert a website or blog frommediocreto outstanding is the use ofGoogle Analytics.
Google Analytics, in simple terms,analyses and reports every piece of information your site receives, right from the moment a user clicks on your site till they leave it.This web analytics tool is free and if you aren’t utilizing it yet, you’re missing out!
Setting up your Google Analytics account
This is pretty straightforward and easy to comprehend. After entering your Gmail account, sign up on the Google Analytics webpage which gives you 3 clear steps on how to proceed. After entering your account information and domain name, you get a tracking codewhich needs to be added to every page you want to monitor.
Gaining from Google Analytics
Noticing what doesn’t work for your site is one aspect, but interpreting the data and taking action is how one can effectively benefit from it.
Google Analytics(GA) gives you an accurate description of your audience. One can find out every detail of a user from their demographics, interests, behavior patterns to which pages they liked the most. You can also track what drove them to click on the site, which would be the source, or checking if they left your site without visiting another page which is known as the bounce rate, and evenwhich keywords are frequently typed on the search engines, and so on.
Determining popular pages will reshape the value of your content, directing it to the right audience and doubling your site traffic. Segmenting users according to their personalities and comparing new users with returning visitors is another plus.Focusing on the kind of users your site receives is critical whenbuilding and enhancingthe user experience in the long run.
Google Analyticslets you set up goals, making it easier to figure out what works for your site or how well a campaign has been performing. It also allows you to track conversion which identifies not only when users have taken action on your site, but also know how, why and on what device the conversion took place.Through tagged URLs, you can monitor your campaigns across various channels to determine your Return on Investment.The Google Analytics Integration feature lets you view yourmarketing analysis and web data all in one place.The Google Analytics Custom Report helps fine tune your site and can be sent to others for performance updates.
Overall, there are a number of features on Google Analytics, and if you want see results or make some money online, you need to experiment and understand how visitors interact with your site. More practice, better the results.
Whether it is enrolling into digital marketing training or a digital marketing certification course, or even learning more about Google Analytics via social media, it is crucial for every website to have some tool of analysis.If data is effectively tracked and marketing strategies are creatively deployed,you can develop and maintain a strong online identity.