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Power of Google Analytics
By Afia Ahmad
With the rapid advancement of digital media and the ever-increasing marketing tools, it can be a challenge for a website to stand out from the competition. Hosting a website today is a common practice, but knowing how to leverage it is the key.
Whether it is for personal or professional use, it is quite useful to find out how you can assess a site’s performance, and potentially channelize that knowledge for its growth. The solution to convert a website or blog from mediocre to outstanding is the efficient use of Google Analytics.
Google Analytics, in simple terms, analyses and reports every piece of information your site receives, right from the moment users click on your site till they leave it. This web analytics tool is free and if you aren’t utilizing it yet, you’re missing out!
Setting up your Google Analytics account
This is pretty straightforward and easy to comprehend. After entering your Gmail account, sign up on the Google Analytics webpage, which gives you 3 clear steps on how to proceed. After entering your account information and domain name, you get a tracking code, which needs to be added to every page you want to monitor.
Gaining from Google Analytics
Noticing what doesn’t work for your site is one aspect, but interpreting the data and taking action is how you can effectively benefit from it.
Google Analytics (GA) gives you an accurate description of your audience. You can find out every detail about your website users, right from their demographics, interests, behavior patterns to which pages they liked the most. You can also track what drove them to the site or check if they left your site without visiting another page (the bounce rate).
Determining popular pages will reshape the value of your content, directing it to the right audience and boosting your site traffic. Segmenting users according to their personalities and comparing new users with returning visitors is another plus. Focusing on the kind of users your site receives is critical when building and enhancing the user experience in the long run.
Google Analytics lets you set up goals, making it easy to figure out what works for your site or how well a campaign has been performing. It also allows you to track conversion, which identifies not only when users have taken action on your site, but also know how, why and on what device the conversion took place.
Through tagged URLs, you can monitor your campaigns across various channels to determine your Return on Investment. The Google Analytics Integration feature lets you view your marketing analysis and web data all in one place. The Google Analytics Custom Report helps fine tune your site and can be sent to others for performance updates.
Overall, Google Analytics offers a number of features, and if you want to see results or make some money online, you need to experiment and understand how visitors interact with your site.
Whether it is enrolling in a digital marketing course or learning more about Google Analytics via social media, it is crucial for every website to have some tool of analysis. You can develop and maintain a strong online identity if data is effectively tracked and marketing strategies are deployed creatively.
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