Home > Blogs > OLX Uses Analytics for Better Customer Experience
OLX Uses Analytics for Better Customer Experience
By Aditi Bhat
OLX, founded in 2006, is a global online marketplace, and is the largest online classified ads company in India, Brazil, Pakistan and Poland. It also provides local communities in high-growth markets with vibrant online marketplaces. OLX connects local people to buy, sell or exchange used goods and services enabling people to post a listing through their mobile phone or on the web.
OLX is also active in over 105 countries with strengths in Latin America and Asia, supporting over 40 languages. With more than 125 million unique visitors per month worldwide, OLX is generating up to one billion page hits per months. The company's unique website allows users to design and personalize advertisements and display them in their social networking profiles. It has put them in the big data analytics realm.
- Targeting the customers better using advanced analytics.
- Controlling and enhancing their data warehouse better. Also, allowing OLX users to visualize the data in real-time without letting them face technical difficulties.
OLX turned to Pentaho for help. Pentaho, in turn, tasked Datalytics to help OLX create the optimal solutions to load, extract and transform data pulled from all across the world to create an improved data warehouse. Datalytics then migrated all this data to a columnar style database. Pentaho Data Integration and Mondrian helped in this data-migration. Now, OLX could also pull data from sources like Google Analytics into a single data warehouse. Datalytics used Big Data solutions and helped OLX to build out their data integration capabilities.
- OLX customers can now create and interact with the easy reports on various key business metrics.
- The company is also able to focus on improving their analytics and data integration capabilities without wasting time in building a new internal data warehouse.
- OLX customers are now able to market and strategize better using OLX’s unique website that offers OLX better brand value.
To read more about how OLX achieved efficient data integration and analytics capabilities, please follow the link: http://bit.ly/2jSwoHE
You could also read:
By Aditi Bhat
By Arijit Banerjee
By Aditi Bhat
Request a Call Back
Is It Possible To Have A Career In AI If You Are Not Good At Math?
Image SourceIn today’s world of Siri and Google Assistant, data science and machine learning have...
Cheat Sheets For Machine Learning Frameworks
Traditional Machine Learning algorithms like decision trees were invented in the late 1900s. In...
Why AI In The Fashion Industry Is More Relevant Than Ever
A quick Instagram search on the word #fashion brings up millions of results. And Instagram is just...
Big Data Interview? 8 Must-know Questions and Answers
We are now in an era where companies are handling copious amounts of data daily, trying to make...
Data Analytics, AI & Cloud Computing: New Skills for Indian Techies
The Digital Transformation LandscapeAccording to a report published by IDC and Microsoft,...
Data Science Approach For Effective A/B Testing
Be it for a B2B company with a high volume of sales leads but poor conversion or an E-commerce...
How To Master AIs Complete Toolkit?
Artificial Intelligence has existed for a long time and proven to be a disruptive force in the age...
Will Serverless Computing Eradicate Cloud Computing?
IntroductionIn today's dynamically evolving and inventive technology industry if we say that we...
How subtle changes to the cloud can save companies millions a year?
Cloud technologies have changed the IT landscape in the last decade and opened the doors not only...
Big Data – A Game Changer in the Fashion Industry
Fashion changes with the blink of an eye. A movie star makes a powerful red carpet or Met Gala...