Mobile Marketing: An Insight into Its Future Growth and Career Opportunities
By Afia Ahmad
The allegiance has truly changed when it comes to social media marketing. The small screen is the king now, and considering the statistics, it would be fair to flip the saying ‘Cash is King’ to ‘King is Cash’ ie. King being Mobile Marketing.
Mobile marketing is here to stay. Along with the bounty of viewership it brings to brands that are looking to make a splash, it also brings with it a great number of exciting career opportunities.
India is downloading apps and how! 7.7 billion apps were downloaded in the year 2017, and the number is slated to rise to a staggering 20.1 billion downloads in the year 2021.
Also, when you combine this with the fact that our country will have a whopping 600 million internet users by the end of 2017, it could certainly be said that brands would invest further into the marketing power of the small screen.
Furthermore, it is known that access to the internet via a phone is becoming the norm in most parts of the country. 24.33% of the population had access to the Internet via their phones in 2016, and the number will rise to 37.36% by 2021.
If you’re wondering how all these numbers could be interpreted from a financial point of view, then here is an interesting fact: the total expenditure on mobile marketing in India is predicted to add up to a cool $1.32 billion in the year 2021.
Social = Mobile
Social media usage in India is quite a common phenomenon these days. There were 250.8 million users of social media networks in 2017. What’s interesting is that the number is going to rise to an incredible 358.2 million in 2021. That’s a whopping 42% increase in usage!
Also, it becomes quite clear that the future of marketing has found a home in social media networks, when you consider the fact that 70% of professional marketers are going to increase spending on social media in the next 12 months.
Incredible career opportunities
If you’re looking for a career in mobile marketing, the future looks bright. With most marketers hopping on to the mobile marketing bandwagon, the job market is flooded with great opportunities.
You can look forward to a promising career as a manager in mobile & app marketing, mobile campaigns, user acquisition and mobile advertisement sales. Also, if communication is your forte, you can avail opportunities as a mobile communication specialist.
As far as salaries are concerned, the packages offered are extremely respectable. If you’re a fresher in the field, you can look forward to a salary between 2-2.75 LPA. However, here is where it gets good! Once you have attained a certain level of relevant experience, you can expect a bumper pay rise, as the typical salary range for employees with greater than 7 years of experience is between 15 to 42 LPA.
Explore a digital marketing course, which includes an in-depth program covering the dynamics of mobile marketing as well.