Lead – Digital Acquisitions Openings at Manipal Global Education Services

Manipal Global Education Services (MaGE) is offering an excellent career opportunity for Lead- Digital Acquisition. A great opportunity to work for the leading India-headquartered International provider of high-quality higher education. ProLearners who wish to apply, please send a mail with your updated resume to shruthi.nayak@manipalglobal.com.

JOB DESCRIPTION (JD) FOR LEAD- DIGITAL ACQUISITION AT MANIPAL GLOBAL EDUCATION SERVICES (MaGE):

Role: Lead – Digital Acquisitions

Job Location: Bangalore

Experience : 6-9 years

Key Responsibilities / Experience: 

• To lead the digital acquisition initiatives for the company’s businesses in overseas markets of Malaysia, UAE and North America.
• To support the businesses in formulating strategies by providing analytics on various marketing initiatives.
• Achieve a target of Rs 2.5- 3.0 Cr per annum.
• Work with the international business/marketing teams spread across Malaysia, North America and UAE.
• Develop the acquisition strategy for the markets and businesses.
• Execute the strategy on a daily basis to ensure targets are met.
• Continuously interact with business and calling teams to track lead quality and adherence to targets.
• Keep track of other marketing activities to understand their impact on customer acquisition.
• Regular reporting of campaign effectiveness.
• Occasional travel to business locations for review, consumer understanding, coordination etc.
• Work with content, creative, IT teams to provide the necessary support for execution of the campaigns.
• Handling priorities of multiple businesses as per their timelines of acquisition.
• Implementing processes of acquisition and engagement across businesses for the first time.
• Setting benchmarks of success without any prior references.
• Completely familiarity with advertising platforms in search, social, database, display, video etc.
• Experience in negotiating with and managing digital agencies.
• Experience in creating marketing reports using analytics tools and drawing meaningful action points from it.