Insightera Uses Big Data as a Service Solution
By Aditi Bhat
“Big Data has the potential to help companies improve operations and make faster, more intelligent decisions. This data, when captured, formatted, manipulated, stored, and analysed can help a company to gain useful insight to increase revenues, get or retain customers, and improve operations” - as per Webopedia. This is exactly what Big Data did for Insightera and the outcome was very impressive.
With their business concentrated mainly in marketing domain, Insightera chose Hadoop to integrate Big Data with their existing marketing platform. But Hadoop proved to be extremely complex, laborious and time-consuming. Insightera wanted to concentrate more on data-processing to make intelligent decisions rather than fixing and handling the operational backend of Hadoop for data-integration. To tackle this problem, one of the solutions discussed internally was to hire more professionals to make operations smoother and faster but that would further add a lot of financial burden on the firm.
After a lot of internal brainstorming, Insightera decided to use Big Data as a service solution. They needed a solution that would offer a better user-experience, flexible cloud-integration, auto-scaling and wider training-resources selection. So, the decision was to go with Qubole Data Service (QDS) as the service provider.
QDS offered highly intuitive tools for automation and user-friendly query editors for the development team. It also offered seamless cloud-integration capabilities. That helped in reducing cloud-compute costs considerably. Also, with QDS, it became super-easy to reference behavioral data with social media activity of the users.
Insightera’s business grew in leaps and bounds registering a 200% increase within a year. These were the benefits offered by QDS-led solution:
- Cluster provisioning and management now takes just a few minutes compared to weeks or days it took earlier.
- It has saved huge costs on hiring more headcount needed for the development team to manage Hadoop operations.
- Insightera can now achieve high performance results due to the efficient utilization of resources.
The fully automated clustering capabilities presented by QDS allows Insightera to focus on growing its capacity to manage their ever-increasing Big Data volumes. Read the full case-study here: http://bit.ly/2hf7orM