If You’re Born to Innovate, Lead and Solve Problems: Product Management is For You!
By Arijit Banerjee
The backstage heroes
Ever wondered who decided that the Instagram logo needs a makeover? Or what next toy should come along when you buy a McDonalds Happy Meal? Who is in-charge of creating stunning higher versions of iPhone or why YouTube is so good at predicting your musical taste?
Chances are that it’s the same category of people who are giving a magical touch to every brand we love and interact with on a daily basis. They are the curators of these products. They are responsible for giving a product its life, personality and purpose. If you haven’t guessed it yet, well they are the product managers. The real backstage heroes.
The rise of product managers
In the recent times, the role of a product manager has gained immense importance. Companies have realized that product managers are like synthesizers, bringing together people from different skillsets and turning ideas into actions.
“Product managers are responsible for not just product success, but customer success too.”
Product managers are more strategic, innovative and consumer centric. They are leading a team of stakeholders, scientists, marketers, investors and coders to give us products we can’t imagine living without.
Many professional courses cover product management as one subject in their curriculum. There are only a few dedicated certification courses available online for learning product management.
What does it take to become a product manager?
If you want to give this exciting profession a try, what qualities you must have? We’ll help you pen down some skills that are possessed by the best product managers. By working on these skills, you too can take up this dream job and become a successful product manager.
Online training programs in product management are useful in helping you get the fundamental concepts as well as earn certifications in the field.
From discovery to delivery, a product manager has to probe every aspect of the product with utmost curiosity. Since a product manager is a jack of all trades and master of none, he has to keep digging for satisfying answers by asking the right questions to his team.
Agility and fast decision-making
Every bright idea must be set on a fast track to make it successful. Product managers have the ability to balance innovation and execution. This leads to great time management for market delivery. Using agile thinking and building the product in small and workable parts, a product manager instils a sense of urgency necessary for product completion. If you can take fast decisions based on the facts in front of you, you can be a good product manager.
Many skills compliment a product manager’s role. Google digital marketing and big data analytics are a few to begin with. These skills can help in better understanding markets and customer behaviour.
Ability to work in chaos
You’ll be switching modes every 5 minutes. Wearing multiple hats and brain storming with people from different backgrounds. One time you’ll be in the shoes of a customer, the very next in the pocket of an investor. The ability to hold on to your nerves in chaos is a necessary skill for product managers. If you think you are calm and composed and can solve problems with a dozen voices talking in your head, you are born for this role.
Good Luck Mini CEOs
As a product manager, you are the owner of the product and responsible for its success. The key is to take every decision with your customers in mind. As Des Traynor, a reputed product strategist sums it up – It’s easier to make things people want, than it is to make people want things.
If you are interested to explore more, sign up for many free online courses in product management. If you enjoy learning the art of product management, you’ll definitely enjoy practicing it too.