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Home > Blogs > HOW TO SETUP AD TRACKING CAMPAIGN? - A BEGINNERS TUTORIAL (UTM CAMPAIGN SETUP)
Ad tracking helps marketers in a significant way to measure and test Ad performance. You can analyze the methods you have used, the results it generates and make revisions to the ad campaigns to make them more effective.
This guide will cover the following topics –
What is Ad Tracking?
Importance of Tracking
What are Tracking URLs and UTM codes?
Why do you need UTM parameters?
How to set up ad tracking campaigns?
What are the benefits of using UTM parameters?
Important tips on using UTM parameters
As a marketer, if you decide to run online ad campaigns, it’s better off to think about what are the different metrics to be captured that will determine the success of the ad campaigns. Ad tracking helps marketers with ample data they need to identify user behaviour. Once you have defined the metrics, it’s time for you to choose the best tracking method depending on the purpose. There are different types of tracking methods such as URL tracking, Pixel tracking, tracking using user cookies, DoubleClick ad tracking, and so on. For the purpose of this guide, we will consider the URL tracking as the tracking method.
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