Here’s Why Women are Crucial to the Thriving of the Sales Industry
By Saheli Roy Chowdhuri
Do you think that sales is a male dominated career path? Well, think again! It’s the modern era, and women are proving themselves to be the flag-bearers of success in the sales industry. This is because women are exceptionally good at relationship building and have the desired soft-skills to make it big in the industry.
However, a study by LinkedIn shows that globally women represent only 39% of the workforce in Sales. The ratio skews further with seniority level and stands lowest at 21% for Vice President ranks.
That being said, the thriving sales industry needs women more than ever to save its image and recalibrate the sales profession as a great career choice for the fairer half. So, without further ado, let’s find out why women are crucial for the sales industry to thrive.
Taking relationship management to the next level
Women are naturally good at relationship management. Soft skills are at the centre stage of relation management. With automated responses, chatbots and template-based email responses replacing the first line of relationship management in every sector, women can see a shift in their role towards dedicated relationship experts. By doing a professional course to learn new skills, languages and selling techniques, women can also aim for higher salaries and greater recognition for their roles.
Face lifting the sales job
Gender diversity is important to have broader perspectives, diverse thought processes, and distinct problem-solving approaches. Many companies are realizing that a sales job is much more than being aggressive, competitive and result driven. As they are realizing that empathy, teamwork, sound communication, and non-monetary rewards help in creating sales teams that are more efficient and show lower attrition rates.
Women in sales are refining the attributes of a good salesperson by reflecting the human aspect of an employee.
Tapping into your client base
It is a fact that not all your customers are men or prefer to speak to a male sales representative. A sales team with gender diversity allows a company to tap into their client base with a greater probability of converting leads. Ability to win trust, empathize with the client, negotiate conflicts without involving ego and nurturing a strong bond are qualities brought by women professionals to add a new flavour to a company’s sales pitch.
Sailing to the top with upskilling
The goal for 2019 is set for women professionals in sales. In order to climb the corporate ladder and hold senior positions, women in sales must pursue certification courses and online training programs to gain leadership skills and at the same time, set an example for other aspiring women to follow.