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Get inspired by the best International Women’s Day Campaigns
By Saheli Roy Chowdhuri
Women have held the top brass positions in some of the best companies when one speaks of marketing. Everyone remembers the day when Coca Cola India appointed Anupama Alhuwalia as its Chief marketing and Customer Service officer back in 2011. Also, quite recently, Uber appointed Manisha Lath as the company’s Marketing Head to oversee marketing in India and South Asia region.
Women have empowered marketing and customer relations with their strength in relationship building and their ability to create a strong emotional connect between brands and their customers.
On a different note, women are also seen as a high potential target group by marketers. And they don’t miss on any opportunity to woo them, be it Mother’s Day, Valentine’s Day or International Women’s Day.
So, if you are pursuing a digital marketing course or want to draw inspiration for your International Women’s Day digital campaign, we have hand-picked the best campaigns from last year to help you.
Best International Women’s Day Campaigns in India
As the Hashtag suggests, #SheSpeaks, a campaign by FreshMenu, is all about the voice of women. Through different artistic performances like poems, both spoken and written, the brand encouraged women to voice their dreams, aspirations, and expectations from the society. The campaign witnessed good creative contribution which went viral on social media and helped in creating strong brand visibility for FreshMenu.
This campaign is also a classic example of how brands endorse the views held by its customers to gain their trust and loyalty.
Caratlane has always associated itself with strong and independent women pursuing their careers with confidence. Their campaign #WomenOfMettle fits nicely with their brand perception to break the stereotypes held by the professional world. The tagline – Celebrating 7 years of beautiful changes adds a hint to what the campaign wants to speak about as it celebrates seven years in the online jewellery business.
The campaign ran a nation-wide survey to find out the top women change bearers in India. The list included celebrities like Priyanka Chopra, Avni Shah, VP Product Management at Google Chrome and Kritigha Reddy, former MD at Facebook India. Many sports personalities also featured in the list like Ritu Rani and Sania Mirza.
The brand also ran an exclusive blog post on its website to celebrate many more stories of women of mettle. The campaign reinforced their stand as a brand for women who are making their presence felt in every sphere of Indian society.
Online retail store Flipkart ran a campaign called #ForEverHer to question the most prevailing stereotypes held by Indians. Ranging from job preferences to career and attire to responsibilities, the campaign encouraged women to break these long-standing gender inequalities and celebrate every woman’s choice.
The brand also conducted an online Facebook Women’s Day contest, where the women were challenged to spot 8 surprises on the contest post to win gift vouchers worth Rs. 1000.
Marketing a cause
Marketers have exploited important dates to insert their brand and it is a tried and tested exercise today. From Gandhi Jayanti to World Heart day, digital marketing professionals know how to connect their brand with these days with a touch of relevance. For digital marketing students, these campaigns are nothing less than an online course related to digital marketing training to sharpen their digital marketing skills.
Saheli Roy Chowdhuri
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