Four SEO Myths You Need To Stop Believing Right Away!
By Afia Ahmad
The myths that surround Search Engine Optimisation (SEO) would have you believe that it is a notorious monster that is out to get you. However, in reality, SEO is the sweet, smart and misunderstood kid that people make-up stories about to soothe their own apprehensions.
SEO is about enabling a website to be understood by both, users and search engine robots. With time, SEO has turned into an urban legend in the world of digital marketing. A website with a good SEO strategy can benefit immensely even though the results may not appear immediately.
Here’s a guide that demystifies four of the most popular myths about SEO:
1. SEO is a quick fix:
This idea springs from the mistaken belief that a quick and easy boost in page ranking with minimal effort is better than a steady growth. This is why most choose to go the Pay-Per-Click route (via advertising) for a quick boost.
Though SEO cannot instantly put you on Google’s top 10 search results, the growth that it can provide is more stable and long-lasting. A study by User Centric showed that people are more likely to ignore the paid links in favour of the organic ones. SEO is also beneficial because it has been observed that people prefer to search for a product before purchasing it.
It is necessary to understand that SEO requires time, effort and commitment, like any good digital marketing course would teach you.
2. The legend of the keyword optimization:
Keywords communicate your purpose and intent to the search engine. One of the reasons that SEO is misunderstood is because people confuse keyword optimization (which is an essential component of SEO) with keyword stuffing, where the content is overcrowded with specific keywords to influence rankings. This only proves to be a hindrance for both, the users and the search engine crawlers.
When the practice of SEO began, it was necessary to word the content with the exact specified keywords. However, search engines like Google have upgraded their algorithm to identify keywords even if synonymous terms are used; matches occur based on the intent of the search and not the usage of the precise keyword.
It is important to keep up with the search engine updates and optimize the keywords and content keeping the target audience in mind. A website that is optimized for better user experiencehas a better shot at being listed.
3. Ranking’s the finish line:
The role of SEO does not end at getting a higher ranking. Though it is true that one of the major goals of SEO is to increase ranking, the purpose that ranking itself serves is getting more and more obsolete by the day. It has been observed that being ranked higher does not guarantee click-through rates or search traffic. Most SEO strategies fall short because they don’t see past the goal of ranking.
SEO should be about serving the purpose of your website or product. Being ranked for an irrelevant search is as good as not being ranked at all – it does little to move you forward.
It is necessary that your SEO creates a good user experience, which in turn will bring in more search traffic.
4. Social media activity doesn’t impact SEO:
Though search engines don’t use Facebook and Twitter metrics directly for ranking purposes, successful social media activity can create backlinks that redirect search traffic to the website. Social media platforms become referrals for websites and can, in turn, impact the ranking. An excellent social media campaign will boost your engagement and as a result redirect traffic to your website.
Quality social media activity is one of the key factors in a good SEO strategy. Updating your social platforms with quality and effective content will positively impact the results of your SEO efforts.
All of these myths that have been set straight lead us to one conclusion – Quality reigns supreme! The indispensable lesson is that SEO is about delivering excellent user experience; it is the users that bring the website the desired traffic and ranking and not the other way around.
Every SEO effort should be towards creating a hassle-free experience for the user on your website and that by design will bring you the results you are hoping for. Now that you know better, it is time to get started on your SEO expedition.
Tell us about the SEO myths you’ve heard via comments!