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Excelling At Digital Marketing: Why Digital Marketers Need to Know Microsoft Excel
By Afia Ahmad
Data is one of the founding elements of digital marketing. Data analytics is essential to keep track of your conversions and impressions. Despite the multitude of software and applications that are available to keep track of your data, one Microsoft program still remains the preferred choice of a lot of seasoned digital marketers – Excel.
Microsoft Excel provides a horde of possibilities to digital marketers. It allows them to analyze, interpret, report and present their data in a structured way.
A simple Excel Tutorial can teach you to organize your marketing activities for maximum productivity and efficiency. With Excel, you can combine information from various sources and derive analytics that most applications cannot. Marketers who have gone through Excel Training hold an edge when it comes to organizing, analyzing and deriving data. The host of tools and features available on Excel allows you to keep track of your marketing efforts.
Here’s a guide to how Excel can upgrade the life of a digital marketer:
1. Better presentation of data:
MS Excel simplifies the life of a digital marketer. It can track progress and churn out data that can be presented with ease to both, clients and executives. Excel can be used to turn monotonous data into figures and numbers into visually pleasing graphs and charts, which can be used for better understanding. Advanced Excel Training further helps learn Excel tricks that simplify the tasks of a digital marketer.
Image Source: (https://www.techonthenet.com/excel/charts/pie_chart2007.php )
2. Scheduling marketing activities:
Excel also houses marketing calendar templates, which allow you to plan and monitor your marketing activities for a set period of time. Excel allows you to make as many categories and subcategories as possible for a properly fleshed out calendar. There are many templates available for Excel, which can be used for all the activities together, for specific social media platforms, or just the website.
3. Manage campaigns better:
Excel also helps gather data necessary to run your marketing campaigns. You can easily create a repository of SEO words, references, concepts and ideas that can be used as a record or for future campaigns and can be accessed easily. Running AdWord campaigns for search engines can also be made easier with Excel, by using templates that are available online. This allows you to access keywords and categories without difficulty and makes it possible to run multiple AdWord campaigns, stress-free.
4. Keep track of the metrics:
Another useful feature in Excel is its use to create marketing metrics. The success of marketing cannot be measured without converting and calculating the data it stirs up. Data fed into Excel can be used for solving complex equations and calculate the ROI on your digital marketing efforts. This feature allows you to record and supervise the level of your marketing plans and what needs to be done to change or sustain the numbers. These metrics also allow easy reporting of the information and can be presented to the stakeholders for a clarified understanding of their campaigns and digital media efforts.
Image Source: (https://moz.com/rand/the-t-shaped-web-marketer/ )
The combination of the simplicity in usage and the host of benefits from the program makes it a necessary skill for efficient digital marketing practices. With Advanced Excel training you can expand your options for data analytics, data presentation, and organization. The knowledge of Excel is a component of the ‘tools and metrics’ skills that makes you a T-shaped web marketer. Microsoft Excel cannot become outdated as long as there is demand for data analytics and organization in digital marketing.
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