Entrepreneurship & Digital Marketing go Hand in Hand! Here are 3 Ways How!
By Saheli Roy Chowdhuri
With the number of startups rising high every day, the amount of digital space along with social media is being highly cluttered. As much as traditional marketing is helpful, one cannot disagree with the advantages and use of digital marketing strategy for their company. Google AdWords and social media ads are on an all-time high.
Digital marketing field is set on highly-skilled people, efficient processes and seamless technology. Henceforth, digital marketing courses are being highly sought-after. An entrepreneur cannot stay away from this rat-race. So, here are some points about the importance of digital marketing for a startup.
Direct engagement with target audience
Entrepreneurs need to be in touch with their audience for various stages of their ventures - right from market research to after-sale services. The startup needs a platform to be in touch with their paying customers. Social media is the best way to go about it. Reach out to all the customers for product launches, company news, or sales for that matter. Digital marketing also helps in retargeting the repeating customers, which is a better way to go than customer acquisition of a new lead.
Big companies like Amazon and Flipkart attribute their growth to their social media strategies for their brand building to after-sales customer services. It’s not just effective but also not that costly compared to its competing methods like print ads or display banners on highways etc.
Global approach to marketing
An entrepreneur sitting in USA can target an audience in India without moving an inch from the comfort of his own home. Startups can target their audience based on their age, location and even interests with the Facebook ad targeting. Content marketing can work manifolds for projection and development of a brand. An entrepreneur should consider taking up a google digital marketing course to save cost for the startup.
Lead generation for businesses even B2B has become so much better and streamlined than cold calling. Having people in an entrepreneur’s team with digital marketing certification helps to go a long way to grow your startup’s success. Email- marketing can go a long way to compel a lead to be converted into a potential customer.
Availability of stats to track growth
Differentiating from the way the data is consumed to time allotted on each platform can be kept a track of by the huge social media companies. Mobile marketing is an integral part of digital marketing campaigns for any startup which helps these companies track right from customer segments to their behavior, create opportunities and predicting future actions.
If the entrepreneurs look at the current list of top billionaires, 90% of people on that list like Jeff Bezos of Amazon to Mark Zuckerberg of Facebook have an internet company to attribute to their success. Traditional marketing is going to be obsolete soon. The early adopters of innovative and new digital platforms are going to be ahead of their competition in the current trends and growth of the companies.
All in all, if you’re a budding entrepreneur, you should know that understanding the dynamics of digital marketing are essential towards making your startup success story a great one! The good news is that you can do just that by taking up a holistic digital marketing training program! So if you want to be an entrepreneur in the long run then take up the opportunity of learning the best digital marketing strategies from Manipal ProLearn’s PG Certificate in Digital Marketing.