Earn up to 40 Lakhs per Year with Freelance Digital Marketing!
By Aditi Bhat
If you’re brave enough to say no to 9-5 jobs and are ready to venture into the world of freelancing, then we’ve got great news for you! Freelancing, especially in digital marketing, is in huge demand. In India alone, there are around 500 million internet users, and this number is going to go up to 850 million by 2025. This increase in internet users means that there are more people who can be targeted online, as compared to offline marketing.
Picture courtesy – Freepik
Looking at these numbers, it’s easy to see why this profession is on the rise, but where and how do you start? First, let’s understand the hottest term in the freelance market right now: Gig marketing or the gig economy.
In a gig economy, temporary, flexible jobs are the norm. In this system of employment, companies try to hire freelancers instead of full-time employees. So how is this beneficial? Well, flexible working hours, freedom to choose your employer, and competitive salaries are just some of the reasons why people are jumping on to the gig economy bandwagon.
The numbers prove it too! New Delhi, Mumbai, and Bangalore contribute 27.2 percent, 12.4 percent and 12.9 percent respectively to all flexible work opportunities available in India. So how can you be a part of this really cool trend? Here are some tips which can get you going:
1. Be seen and heard on social media
You need not post about your entire life on social media, but as a digital marketer, it helps to have a presence on all social media platforms and have a sizable following. Create a network of reliable contacts, especially other freelancers in the same field. Also, create a LinkedIn profile which showcases your skills and previous experience. It will help you make the perfect start!
Picture courtesy – Pexels
2. Blog to showcase your skills
If you want others to notice your work, the best way is to let your work speak for itself. With the right blog content, you’ll be able to attract the kind of clients you’re looking for. You can even optimize and advertise your blog on several other promotional platforms to showcase the quality of your work.
3. Start to get clients
Although companies prefer to hire contractors and freelancers instead of traditional full-time employees as a part of the gig economy, you still need to work hard to get and retain clients. Pitching to them and negotiating your fees will also be areas to be looked into and it might take time to get this right.
Picture Courtesy - YouTube
4. Create a digital media strategy
You need to come up with an effective digital media strategy for your clients. The strategy should include ideas on how to showcase their brands, on what portals and how often these posts should be published, and the promotional budget for them. If the strategy is prepared and executed well, your clients will not have much to worry about.
5. Refine your skills
Most often freelancers assume that just one digital marketing course is all you need to get the work done. In reality, it takes many digital marketing training programs, seminars, and workshops to be good at this job. As digital marketing is a constantly evolving space, it is essential to keep updating your skills. Upskilling will ensure that you don’t work for peanuts, and draw in a competitive salary. Also, never overlook the legalities – always have a contract in place before you begin any project.
All in all, these points will help you as long as you have some knowledge of digital marketing or have a digital marketing certification. If you’re completely new to digital marketing, then an extensive course like that offered by Manipal ProLearn would be an ideal way to start.