Home > Blogs > Drive analytics "consumption", not just "production"
Drive analytics "consumption", not just "production"
By Mohan Kannegal
Analytics is hot. Startups, finance companies and hospitals are building analytics into their business. Data scientists are in huge demand. But there is an aspect of analytics that no one is paying attention to - driving analytics consumption. Let me explain what I mean.
Broadly speaking, there are two types of people involved in analytics.
1. Analytics Producers: The techies, statisticians, visualizers who "produce" reports, insights, algorithms, decision systems.
2. Analytics Consumers: The function managers/leaders who "consume" these reports, insights, algorithms and use them in decision making.
In the world of analytics, there are several companies offering products, solutions and training to drive Analytics Production. But there is hardly any one providing products or solutions to drive Analytics Consumption. This is odd and will inevitably lead to the failure of analytics implementation in companies. An analogy to explain my point:
If a mobile phone maker focused completely on producing mobile phones and did nothing to make people buy and consume mobile phones - the mobile phone maker would certainly fail. Yet analytics products, solutions and training today is ignoring the Analytics Consumer.
What I propose is a model that drives Analytics Consumption along with Analytics Production. The model has two parts - understand the analytics consumer, educate the analytics consumer.
Understand the Analytics Consumer
1. There are more Analytics Consumers than Analytics Producers. For instance, if a company has 100 people in the Analytics Producer team they probably have 20,000+ people who are Analytics Consumers.
2. The Analytics Producers are usually in a single geography/office. Analytics Consumers are distributed across offices and on the field across the world.
3. Statistics/Numerical Data that seem 'obvious' to the Analytics Producer is not at all obvious to the Analytics Consumer. It is proven through research that the brain requires concentrated effort to process statistics.
Educate the Analytics Consumer On
Where are the Reports: Teach the Analytics Consumer where the Reports/Analytics are? How to access them? Provide Mobile Access which is critical for a large distributed set of Analytics Consumers - which URL or which app is it available at.
How to Read Them: Teach how to read reports. For instance a large bank sends out 7-page weekly branch reports to all its branches across the country. But no one has taught the branch managers how to read and interpret the report.
How to Ask More Questions: Teach the Analytics Consumer what data sets are available, what questions can be asked and answered, how other businesses have used analytics to solve business problems.
Yes, we have a solution for all of this at Manipal ProLearn. Happy to discuss it with your company. Drop me an email at email@example.com.
You could also read:
By Aditi Bhat
By Arijit Banerjee
By Aditi Bhat
Request a Call Back
Data Attack: Now a Threat to Smartphone Apps
India is one of the biggest markets for Chinese smartphones with Vivo, Xiaomi, OnePlus, and Lenovo...
10 Things You Learn When You Run
Running helps you achieve a level of physical fitness and mental toughness, which is difficult to...
Beyond Books and Classrooms: Manipal ProLearn’s Outbound Training Program
The field of data science requires integration and accommodation into other streams for it to be...
Manipal ProLearn Hackathon 2017 – As it Happened
Businesses cannot thrive without generating insights from raw data and incorporating them to...
Aadhar Leak: Will Technology Shield Our Privacy?
Digital identities of more than a million citizens have been revealed by close to 200 central and...
Women Who Code – Aparna Shetty
Aparna ShettySenior System Architect at Philips Innovation CampusB.E, Computer Science from...
Manipal Prolearn Interviews Veteran Data Scientist at Flipkart – Ravindra Babu Tallamraju
Ravindra Babu TallamrajuPrincipal Data Scientist – FlipkartVeteran Data Scientist with more than 35...
Why is Data Science the Best Upskilling Investment?
Data science has been gaining prominence and momentum over the past decade. With the need to...
How does Data Science Improve Customer Relations?
Do you ever wonder how brands such as Netflix, Amazon, and Spotify remain so popular? They offer...
Indian Government’s Love for Big Data and AI
India’s large population and huge diversity make the country an ideal place for any kind of big...