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Home > Blogs > Does everybody Listen to Christmas Songs only in Winter?
It’s November already; 2016 is about to draw to a close! While in India, our major festivities for the year are over with Diwali, in the west, the holiday season is only beginning – there’s Thanksgiving this month, and then the big one, Christmas, to close the year.
There’s a nip in the air already – you can feel the winter coming. This is my favourite time of the year. The wintry chill last evening, reminded me of Christmas carols. Playing audio CDs, and even compressed music files from external devices are so passé, music today is all about streaming. I hooked my computer up with a wireless speaker, and started playing some lovely carols off YouTube.
Just then, I thought, surely I couldn’t be the only one with this November nostalgia! The good thing (or bad thing, depending on your perspective) about streaming media is that it has made a bouquet of data points easily available and accessible to anyone. I could, for example, check on YouTube, if people listened to Christmas carols all year round, or just during winter. My bets, of course, were on just the winters. Surely I couldn’t be that much of an outlier.
The first one that I listened to was titled “Christmas Songs for Children” from “The Christmas Channel”. I was curious to see the play statistics of the video, and as expected, there was a very strong seasonality with a massive peak around the end of December and early January. People started to play this video around December, with a peak at Christmas, followed by an abrupt fall as people went back to work. The Christmas Songs would then be forgotten, until the next Christmas.
An interesting side-note: the 45 minutes and 10 seconds track compilation had been played for a cumulative total of 98 human years, since it was published in October, 2013!
Soumyadip Pal is a retail analytics professional and a passionate educator with more than 8 years in the industry and more than 7 years in the academia, currently working as a consultant with Manipal Prolearn.