Digital Marketing Lessons to Learn from the Game of Thrones
With a viewership of over 23 million per episode, Game of Thrones has captured the imagination of viewers like never before! With millions eagerly waiting to watch the complex characters, the dark humour, the myriad emotions, and exciting dynamics in the seventh season, there are a few lessons that we can learn on digital marketing from the famed TV show.
7 Lessons from the 7 Kingdoms
1. Amass an army of loyal fans – It takes an army to win the throne and the same goes for any business aiming to take over the market. To start with, the brand must know its audience and create a compelling story. This added to a band of loyal employees, will create an army of fans who will continue to buy from you and also sell for you through word-of-mouth. Mance Rayder is a great example of this. He amassed an army of wildlings with a common cause as the anchor.
2. Gather your weapons – Ensure you have the best tools to maintain and even enhance your customer experience by being able to study your customer’s online behavior and send out timely personalized information. Just like you would never carry a small knife to a war, ensure you have the correct weapons in your arsenal. To summarize, you need to be Bronn, who knows exactly what he needs in a fight.
3. Know how to use your weapons – So you have the website, social media accounts and everything else, but that is not enough to win the war. There is no point in having the right ‘weapons’ unless you know how to use them by not only attracting website visitors, but also converting them into customers. It would be like The Viper taking on The Mountain without knowing how to use any of his weapons.
4. Strong Leadership – A leader needs to have a strong vision and share it with his/her team, by not just knowing the way, but also by showing the way. Jon Snow and Daenerys Targaryen are great examples of strong leadership. A strong leader is not someone who is bestowed with a title, but someone who inspires his/her team. You don’t want to be the Joffrey of your company or industry.
5. Knowledge is Power – When going for a war, you don’t just need to know the weaknesses and strengths of your enemy, but also need to identify the strengths, weaknesses, opportunities and threats of your business. Lord Varys has taught us this very well, hasn’t he? The more information you arm yourself with, the easier it is to make the right decisions to conquer the throne.
6. Deliver on your Promises – Game of Thrones is a series of promises made and delivered, regardless of the cost. Just like Brienne of Tarth tries everything to protect Catelyn’s daughters, the business must also deliver on the distinctive promises made to the customers and ensure the delivery, no matter what.
7. Brace yourself – “Winter is Coming”, the most famous line quoted from the hit series is a lesson in itself. Good times may not last forever and every business must brace itself for any unexpected challenges by being prepared and having a back-up plan.
With innovative technologies constantly changing the industry, the business too must constantly develop, mature and optimize to stay on top of the game.