Digital Marketing Interview Questions & Answers Which Are A Must Prepare!– Part 2
By Kamal Jacob
In Part 1 of this article, we looked at 15 essential Digital Marketing questions that you can expect during your job interview for the digital marketing position. In part 2 of this 2-part interview article series, let’s look at 10 more interview questions that you can expect in 2019.
10 More Leading Interview Questions in Digital Marketing
1. How do you differentiate between content marketing & content strategy?
Content marketing & content strategy are both important aspects of digital marketing but perform different roles. On one hand, content marketing can be defined as the distribution of created content that can establish solid brand authority over social media & search engines. In addition to having great content, businesses also need an efficient marketing strategy that gets traction of website/social media visitors. This is provided by content strategy that can convert the incoming traffic into sales leads/customers.
2. Which are the KPIs you would measure to evaluate a digital marketing campaign?
Any business needs KPIs and metrics to measure the effectiveness of its digital marketing campaign. Depending on the objective of the marketing campaign, businesses can track KPIs that can the overall return on the investment made, organic search traffic, or the number of sales leads generated. Here are some of the KPIs used to evaluate the impact of a digital marketing campaign:
a) Click Through Rate
b) Return on Investment
c) Conversion Rate
d) Cost Per Click
e) Customer Acquisition Cost
3. Which are various types of search keyword match types for SEO & PPC?
There are 3 types of search keyword queries we can use:
a) Broad Match
b) Phrase Match
c) Exact Match
d) Negative Keywords
e) Informational Keywords
f) Transactional keywords
g) Navigational keywords
h) Branded keywords
i) competitor keywords
j) product keywords
k) geo-targeted keywords
l) long-tail keywords
Tip: Read detailed insights for each keyword type, here.
4. Which are the social media platforms that you would suggest for a B2B company and why?
With 80% of the sales leads for B2B companies using social media marketing coming from this platform, LinkedIn is the leading social media platform for any B2B company. This platform is followed closely by other social media platforms like YouTube, Twitter, and Facebook.
5. How should any company measure its social media marketing efforts?
The success of any social media marketing initiative is measured by the company’s desired business goals. For example, if your business goal is to drive higher conversions, you should be measuring the social media content download or the number of online form submissions and webinar registrations. Similarly, if higher engagement is the goal, you should monitor the number of comments, shares, and likes on your social media posts.
6. How can you use social media platforms to provide good customer service?
Besides promoting brand awareness and marketing products, social media platforms like Facebook and Twitter are critical for handling customer complaints and offering good customer service. Around 42% of social media users expect a response from the respective business in under 60 minutes.
On the other hand, business enterprises through their social media presence can listen and analyse their customer needs and provide the best solution to their concerns. They can deploy customer service tools like Hootsuite and Sparkcentral to monitor their customer service-related activities on platforms like Facebook and Twitter.
7. Apart from the popups approach, what are other effective ways to grow email subscribers?
As a digital marketer, the success of my Email marketing campaign is dependent on the number of Email list subscribers. Here are some of the effective techniques to increase the number of subscribers:
a) Include interesting and relevant content in my business emails.
b) Encourage current email subscribers to share or forward your emails to new users.
c) Promote promotional offers through Email on social media platforms.
d) Generate more sales leads by offering visitors with a free E-book or informative white paper through Email subscription.
e) Refresh your old email subscribers through a new promotional offer.
8. What is the Facebook Ad 20% rule?
The Facebook Ad 20% rule is basically a guideline for Facebook advertisers that prescribes that they cannot have more than 20% text on the ad images. Previously, if the Facebook ad had more than 20% text on their ad images, Facebook would simply not run the ad on their platform. Now, Facebook does not completely reject such ads but limits its overall reach to Facebook users.
9. What do you think will be the future of influencer marketing?
Influencer marketing is going to be the central focus for brand and content marketing. It has the potential to deliver long-term KPIs that can build brand value. The future of influencer marketing will revolve around micro-influencers who can deliver cost-effective content as compared to traditional celebrity influencers.
Influencer marketing programs in the future will combine brand advocates with paid content creation that can maximise the brand influence and its reach.
10. What do you understand by robots.txt?
Also known as robots exclusion protocol, robots.txt is a text file on any website that can be customized to indicate which of your website pages must be crawled (or searched) by search engine web robots. Normally, when any search engine crawls your website for keywords, it crawls through all your pages. If your website has many pages, this will increase the crawl (or search) time thus negatively impacting your website’s SEO ranking. The robots.txt file specifies which web pages to be (or not to be) searched thus reducing the overall crawl time.
Through this 2-part series on digital marketing interview questions, we have tried to expose and prepare you for your upcoming job interviews in this field. These are the types of questions that you can expect as a fresher or experienced job candidate applying for a variety of job roles within digital marketing.
Let us know what you think about these interview questions. Leave behind your valuable comments. Want to take your digital marketing skills to the next level? See some of Manipal’s advanced digital marketing courses in association with Google.