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The Digital Marketer’s Guide to AI for Social Media
By Saheli Roy Chowdhuri
Did you know that there are over four billion internet users and one billion of these are active on Instagram alone?
Owing to the growing social media outreach, marketers have found a path to reduce overhead marketing costs and increase overall business revenue. The unbelievable amount of data collected through various platforms has opened new doors of opportunities. However, looking at the medium of data collection, though the data has phenomenal capabilities, it is unstructured. Extracting actionable measures from this data is a herculean task that only Artificial Intelligence (AI) can achieve. However, the important question here is how?
Today, it is imperative to find new customers. But it is also important to search for the right market in the correct manner, a task that can be effectually completed with AI. The technology uses various cognitive approaches to decipher meaningful information that is useful for business growth.
Moving forward, in this article, we will analyze how AI courses can transform user journey.
Transforming social media experience
Undoubtedly, the leading social media players identify AI as the path for the future progress of the business.
Facebook, harboring 2.32 billion users, utilizes the power of AI for tracking the online activities of its consumers to improve the experience. Simply put, one of the major advantages of artificial intelligence is that it consumes data given to it by Facebook users every second and offers sensible measures.
Take Facebook’s comment tracking for example. The company tracks how users comment on their social media to know how to populate their news feed with the right kind of information.
Twitter, on the other hand, is tracking each tweet in order to categories it with machine learning and AI. The thought process behind it aims at giving the most relevant content on the top of the user timeline.
Further, Twitter is utilizing neural networks to know how to crop a picture correctly. The technology behind is machine learning that learns eye-tracking, which means tracking the first thing that individuals observe in a picture. This means finding the most appealing part of a photograph.
Understanding prospective customers
The goal of every marketer is to know how social media influences the habits, purchase patterns, and choices of prospective customers. Artificial Intelligence is a modern approach that studies the habits of prospective users on social media and helps marketers identify the specific demographic to cater to. It understands the consumption pattern of users by knowing the products they may be interested in. Using this information, targeted ads can be created for specific user groups.
The search for the right demographic can be made easy with AI. For instance, if a user follows a lot of fashion magazines and narrows her search to crop tops, AI will display only crop tops in ads. This creates a spiral effect which leads to increased traffic and high brand recognition.
Image recognition with AI
Image recognition is nothing but the ability of technology to identify logos, objects, people, buildings, etc. This technology is a part of computer vision which identifies and finds an attribute in a given image.
For instance, Facebook uses a similar algorithm to help its users tag pictures more efficiently. The platform now has 98% accuracy in face recognition. Only by identifying a few tagged pictures, it can classify whom to tag in a given image.
Growth of chatbots
Learning AI empowers businesses to provide a highly personalized experience to their customers. The use of virtual assistants or chatbots is increasingly becoming hassle-free for users. You can easily book an Uber with your Facebook messenger; all you must do is to start a chat with the bot.
It is impossible for businesses to do without social media marketing and outreach strategies. However, just having a presence on every digital platform is not enough to increase your brand’s outreach. To correctly optimize user experience, it is necessary to gain an edge in the online world. Manipal ProLearn’s PG Certificate Program in AI and DL rightly offers marketers an opportunity to expand their digital boundaries creatively.
Saheli Roy Chowdhuri
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