Demystifying Marketing: Learn from Product Management Guru David Fradin
By Aditi Bhat
Launching a product in the market is like flying an airplane. You need to have an action plan to successfully sail over the clouds, reach the optimum altitude, and to maintain your course. A product manager is the pilot who navigates a product through its course to touch new heights and reach business objectives. A product manager drafts marketing strategies throughout a product’s lifecycle to create and retain a strong brand-consumer relationship while holding on to the company’s market share.
Marketing is winning the customer’s trust by narrating believable stories
The importance of marketing can be seen in the fact that the same product is marketed differently in different places and cultures. It is also endorsed by different personalities across different sections yet the marketing goal remains the same. Marketing is the art of telling stories about your brand to your potential customers in a tone and language that connects with them.
With this in mind, we have some insights for you from internationally renowned product management guru David Fradin, which will help you achieve your dream marketing goals.
David’s professional journey has been incredible to say the least. His career comprises of 47 years of work experience, which includes stints at Hewlett-Packard and Apple, in addition to managing 75 products and 11 startups! That’s not all, he is the author of ‘Building Insanely Great Products’, and the book has helped budding product managers find the right direction in their career. So what does Mr. Fradin have to say about marketing? Let’s find out.
Be a student for life
A product manager’s role is both challenging and exciting with lots of learning and experimentation. The opportunities for a product manager are evergreen as new products are launched into the market frequently and their success depends on a sound product marketing strategy.
A marketing professional is a student for life. Factors like technology-driven marketing tactics, trending consumer buying habits, and strategies employed by competition make product managers learn new marketing skills and tools on the go.
Master the strategy
Right from carefully positioning your product by carving your own market space to chalking out the tagline printed on every box, the success of a product depends on multiple factors that a product manager takes into account. Every marketing exercise is carefully timed and executed. Every media and channel is specifically chosen to reach the maximum target audience.
MBA students and managers can also learn the fundamentals of marketing, as well as product planning and take the first step into the world of product management. However, one of the best advices that can be given to a marketing enthusiast or a budding product manager is to learn from the very best.
Learn from expert himself
It is with this exact thought that Manipal ProLearn has introduced a webinar series from February 7 to 10, featuring David Fradin, the guru of product management. David Fradin claims that, “India presents enormous potential for developing new Product Managers or as I prefer to call them ‘Product Success Managers’ who are the primary people responsible for product success.”
Don’t miss out on this immersive webinar series, which will offer you some invaluable insights into the world of marketing and product management. David Fradin is an industry expert who has been there and done that, and taking inspiration from the best is a great way to get going in the field of marketing.
Here is a sneak peek into the areas he will be discussing:
- Understanding the foundations of marketing.
- How do you start planning a marketing process?
- Messaging and strategy tips and techniques in this dynamic field.
- Pulling it all together for the win!
A learning opportunity for marketing professionals | David Fradin Webinar
Having trained hundreds of managers across the globe, David’s workshops provide valuable and experiential insights and wisdom about product marketing strategy and marketing products effectively. Students and marketing professionals can find real-life applications of David’s webinars in their academic and professional pursuits.
There’s a secret to building insanely great products
Marketing has progressed to keep up with the ever-evolving customer. It has become more responsive than predictive. Marketers now keenly observe the response of their marketing activities by scanning through customer data. The secret to building great products is always upgrading your skills and coming up with innovative ideas to touch your customers.
So begin your quest of investing in yourself by joining us in this insightful four-part webinar series at 6 pm every day from February 7 to February 10.