Checklist Of Digital Marketing Strategies That You May Miss Out!

As the audience is becoming more tech-savvy, they are getting accustomed to the digital platforms with passing time. In the last few years, their online presence has been growing prominent creating a new revolution in the marketing industry causing enterprises to shift their base from conventional platforms to digital ones. Enterprises are reinventing their marketing tactics and coming out with some unconventional ideas that are breaking the stereotypes.

The key requirement of any marketing campaign is its ability to connect with the target audience. Now that the target audience has altered their presence, enterprises are also seeking better ideas to reach out to their target audience at their new avenues.

To materialize it, digital marketing strategies are structured around the presence of their target audience on the various platforms, and the idea to reach them in maximum capacity. While some of the most common strategies that are widely practiced by digital marketers include search engine optimization, pay per click, blogs, Google ads, and many more, there are a few others that often get neglected.

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As a digital marketer, having a thorough understanding of your audience’s preferences is essential to address them effectively. And thus, to make your efforts fruitful, it is important that you leave no stone unturned while exploring and discovering the areas of digital marketing that are yet to be leveraged.

Some of them have great potential as digital marketing channels and should make it to your digital marketing strategies so that you could level up your digital marketing. Subsequently, you can ace as a digital marketer, by leveraging them to widen your coverage area and make a more effective impact on your target audience.

To help you out with this, we have compiled a checklist of a few digital marketing strategies that you may miss out, to help you in making them a part of your winning digital marketing game.

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Here’s our checklist of some useful digital marketing strategies, that you should check out before you proceed with marketing your product/services digitally:

• Snapchat Geofilters

Snapchat, the multimedia messaging app which is highly popular among the youth, offers On-demand Geofilters, that can be customized. These filters appear whenever a Snapchat user posts a snap in the mentioned geolocation.

You might be wondering “Well! How does it affect my business?”

With 203 million daily active users, Snapchat is a big pool of target audience, especially youth, where you can promote your event, product or services innovatively.

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Using Geofilters you can mark your location so that your customers or attendees (if you are promoting an event) can share their experience using the geofilter on their snaps. As these snaps would get views you achieve brand awareness.

Easily, you can get on-demand geofilters approved within a few working days that could shoot up your digital marketing.

• Instagram Collaborations 

Instagram is one of the hotbeds of influencer marketing, by striking the right collaborations, you can enhance your reach to the target audience via influencer marketing. It lets you expand your horizons and create brand awareness by getting more traffic to your social media handles.

A latest BigCommerce study, suggests 89% of the marketers suggest ROI from the influencer marketing to be comparable or better than other marketing channels.

Source: Bigcommerce

The same study also lists Instagram to be the top social media channel, which is important for digital marketing, calling it a social media powerhouse.

Source: Bigcommerce

With the Instagram Posts, Stories and Videos among the most effective content formats for influencer marketing, it is a very important digital marketing strategy, that should not be slipped off, for better results.

Source: Bigcommerce

Find the right influencers who could play an instrumental role in promoting your product/service by creating brand awareness and helping you get direct responses from the potential customers.

• Stories

Stories are a great means to get the due attention from the target audience, walking in the footsteps of Snapchat even Facebook, Instagram, and Whatsapp have come up with the provision to publish stories that last for 24 hours.

Unlike the regular posts, stories on the social media have gained a lot of traction, with active followers, as it helps you leverage the FOMO (Fear of Missing Out) in the target audience, that keeps them hooked to your stories and pay attention to them.

A recent study from Statista, states around 500 million users actively use Instagram Stories. Well! The numbers speak for itself. You would never want to miss out such a huge potential audience.

Source: Statista

Stories are a smart way to engage with the target audience, where you can promote events, send reminders, conduct polls, take feedback, and a lot more that can keep your audience hooked. Make stories a part of your digital marketing strategy to maintain a constant touch with your audience for better engagements.

• Tweetchat

Tweetchat, which hosts a Twitter chat using a unique hashtag could be a great digital marketing tactic for promotion. It allows you to engage in two-way communication with the target audience, where you can not only improve the engagements but also get feedback that could help you improve.

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Often the digital marketing campaigns remain a one-sided affair and the audience crave to voice their opinion. Tweetchat allows you to have active conversational engagement, that not only increases the popularity but also works out as a digital word of mouth, creating a better brand image.

It is essential to choose the hashtag wisely for conducting your twitter event, to get the best results.

• Interactive Videos

As Forbes Insights say “Videos drives executives down the purchase path”, 65% of the executives visit the marketer’s website and 39% of them call a vendor, upon viewing their video.

Videos, be it live streaming on Youtube, Facebook, Instagram, or Linkedin never fail to catch the eye of the viewers. A large section of customers prefers video over other content formats.

Source: Singlegrain

Thus, you should the digital marketing strategy of using Videos for promotion via different social media channels.

• Visual and Voice Search

Apart from the Search Engine Optimization that covers conventional search using keywords on various search engines, visual and voice search are also strongly emerging as people are adopting new methods. There are high chances that you might miss out on them while optimizing search engines for your promotion.

With the growing popularity of voice assistants like Amazon Alexa and Google Assistant, the number of users is growing massively (projected to reach over 1.8 billion by 2021) with every passing year. This depicts the voice search to be a major digital marketing channel in the near future (even today).

Source: Statista

Along with the voice, visual search has also gained a lot of traction in recent times with several prominent visual search engines like Pinterest Lens, Google Lens, CamFind, and Bing Visual Search, that has turned your smartphone’s camera to double as a search engine.

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With so much happening around visual search, quoting Pinterest CEO as he says “The Future of search will be about pictures rather than keywords” would not be wrong.

Thus, to maximize your searchability, it is important that you do not miss out on Visual and Voice Search when you are planning your digital marketing strategies.

• Webinars

Webinars are an engaging content format for the B2B professionals, who are seeking opportunities to network and associate. As per a recent GoToWebinar study, B2B professionals rank Webinars among top 3 most engaging content formats, with 76% of B2B buyers using them in the last one year for making purchase-related decisions.

With such great popularity, missing out on Webinars for B2B promotions could be a big blunder that could prove fatal to your digital marketing promotions.

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• The leap forward

Digital marketing is a dynamic industry that changes its course with the preference of the target audience. Thus, it is essential to understand the digital channels and use them optimally by formulating digital marketing strategies that are innovative and effective.

While often you might work on many of the strategies, there are times when you could miss out on some of the important ones, that is when the above checklist could help you overhaul your digital marketing strategies for optimized results.

In the beginning, it might seem a bit confusing, but once you start understanding the target audience patterns and keep up with the digital channels updates, you could achieve great success as a digital marketer.

To help you find all the right resources that you would need in the journey of becoming a digital marketer, you can access the Digital Marketer Starter Kit, which is a complete guide for Digital Marketing aspirants for free.

Whether you are a beginner planning to kick start your digital marketing career or a professional who is seeking opportunities to gear up your existing career as a Digital Marketer, we have Digital Marketing Course at Manipal Prolearn, that could help you achieve your career goals.