Bing And Yahoo Search Aren't As Insignificant As You Think!
By Afia Ahmad
In the world of SEO optimization and digital marketing, Google is definitely the lead player. However, the role of search engines such as Yahoo and Bing should not be undervalued. They could be essential to the prospective visibility that a website attracts due to certain factors, namely:
While search engines such as Bing and Yahoo are not as popularly known or even mentioned as much as Google, they definitely dominate a considerable part of the market. In fact, they can even further your reach to the specific target audience as well as provide you with enhanced business opportunities.
Google takes a strong lead by covering 64% of the market; whereas Bing and Yahoo between them take over about 30%, which is respectable in terms of search volume. Almost, one-third of the traffic that a site sees could be from Yahoo or Bing.
To scrutinize the exact advantage gained by using additional search engines, it is important to monitor online traffic carefully. If the site seems to be gaining popularity and doing well on Yahoo and Bing, it could be an added asset to your brand image.
Another important point is that Bing and Yahoo are constantly growing. This is due to Microsoft’s frequent investments in Bing, Mozilla gaining popularity by the day and Yahoo continuing to improve its search engine.
There is no question about the standing of Google as the leading search engine. However, research shows that Bing seems to have a better conversion rate. This could be attributable to the fact that the vast majority of Bing’s users are older and therefore possess disposable income. It could also be due to the algorithm used by Bing. With Bing growing consistently, opting for it could definitely better your online presence; and in turn, your business opportunities.
While the Google search console is well known to most, Bing has certain features that are unique to it. Google’s keyword planner provides insights from paid searches while Bing’s Keyword research tool operates through organic search items.
If a certain website is on multiple search engine platforms as compared to one, it immediately catapults its viewership rate and increases its availability to the prospective target audience.
There are also certain differences in the way the search engines operate.
When it comes to keywords, Google recognizes the context around it, along with certain synonyms whereas Bing recognizes exact keywords.
When there are search queries that have double or multiple meanings, Google brings up the most popular websites whereas Bing ranks the local results initially. Not only is Bing as a search engine adept enough to comprehend flash websites, it also tends to give credit to those that use it.
Additionally, Bing tends to give importance to domain age, while Google doesn’t. Branching out to all three instead of honing in on one, would greatly benefit your digital marketing strategy. There are plenty of online digital marketing courses that suggest the same.
Most importantly, it is imperative to keep in mind that ranking well on one search engine doesn’t automatically escalate your website to the top of all search engine rankings. Optimizing and utilizing all these three search engines would be the most practical move for the sustainability, growth, and outreach of your business and brand image.