The Best Way for Freelance Digital Marketers to Plan their Day!
By Aditi Bhat
There’s a myth surrounding freelancing - a preconceived picture of living an easy life, not chasing the clock at all and working whenever you feel like. Yes, freelancing has its own set of perks, but it’s not all about sitting back and sipping on your coffee. As many successful freelancers confirm, it’s actually a disciplined and organized way of working. It requires a lot of planning to go far in the freelancing business.
This is true for freelance digital marketers too. It’s important to set a goal for your day, month and year and use smart strategies to reach them. Your focus areas could include financial goals, increasing your client base and most importantly, increasing the value of your work hours. It can be tricky if you don’t know where to start from. So here are a few tips from top freelance digital marketers to help you plan your day effectively and get the most out of it.
Divide and rule
Freelance digital marketers can divide their day into three major parts. The first part could be dedicated to procuring new digital marketing projects and clients, the second to complete the existing projects, and the third and the most neglected part should focus on enhancing and refining their skills.
Spread your base
Spend up to two hours each day looking for new clients on different online freelancing portals like Upwork and Freelancer. Also, don’t miss out on the local opportunities. Keep a close eye on project requirements in your circle of work and share presentations or proposals to take it further.
Pro tip: Create impressive work portfolios and templates for your digital marketing proposals and mail them to your prospective clients.
Keep aside up to four hours every day to create elaborate digital marketing strategies, social media calendars and chalk out campaigns for the projects that you have already picked up. As this part calls for ideation, focus and research, choose a quiet time of the day to accomplish it. It may also require frequent meetings and discussions with the client.
Pro tip: It’s good to keep buffer time and work a couple of steps ahead of the deadline.
Invest in yourself
The litmus test for freelancers to determine whether they are benefiting from it is to observe how much of their time is spent on upgrading themselves. Upgrading yourself will not magically add hours to your day, but it will help you use your time productively. An activity that earlier took you about two-three hours will probably take just an hour if you gain the required skills. The experienced freelancers understand this truth and constantly upgrade themselves to increase their overall value. Make sure to spend your time reading online marketing journals, surfing through some effective digital marketing strategies and replenishing your creative juices every day.
Pro tip: Study the industry trends. A Google digital marketing course and online digital marketing courses or certification courses can help you stay ahead of the competition.
Freelance digital marketing has some unique advantages and being your own boss is perhaps the best of the lot. As your own boss, you should be able to manage your time well and put efforts in getting to your goals, which requires frequent self-assessment. Using your time well each day is essential to create a long lasting freelance digital marketing career.