Home > Blogs > AWS Is Great, But Who Makes Actual Use Of It?
A lot has been said about the AWS (Amazon Web Services), whenever it comes to cloud computing. AWS has gained a lot of traction and has emerged as a leader in the cloud computing space with an exponential growth that the AWS has witnessed since 2014, making it to USD 8.38 billion in the Q2, 2019.
While the cloud computing industry has become prominent in recent years with a revenue of USD 19 billion in 2019 for PaaS, AWS can be seen as a clear winner with over 50% of the market share.
But, the impending question is what is so great about it? And Who makes the actual use of it?
What makes AWS so great?
Amidst the bigwigs like IBM, Google, and Microsoft, here are the reasons that make AWS stand apart tall and strong as a leader in cloud computing:
AWS is highly scalable and adaptable, where it offers the flexibility to modify the cost based on the usage, which acts as an advantage for the start-ups and small businesses, which are seeking flexible and budget-friendly options in cloud computing.
Not just that, but AWS provides a fleet of necessary tools that are required to begin with cloud computing, with their low-cost migration services, letting you move the existing infrastructure to AWS cloud without hassles. Moreover, you can easily scale your cloud infrastructure as your enterprise grows seamlessly.
2. Wide range of services
AWS offers a wide range of services that include Computing, Storage, Databases, Artificial Intelligence, Networking, Internet of Things (IoT), Machine Learning, analytics, security, Application Development, Management and Deployment that helps the enterprises in many ways.
3. Security and Reliability
AWS offers multiple data centers that offer reliability and security to the enterprises who use it. This makes sure that even if one of the data centers is hit by the disaster, others help out in preventing a permanent data loss.
These data centers are well monitored and maintained very strictly to avoid any discrepant activities and potential threats to the operations of customers.
4. Operational Expertise
With an extensive experience of 12 years, offering cloud services to millions of customers across the spectrum of industries, AWS has mastered Operational Expertise in the truest sense.
They have dealt with numerous use cases, entitling them with the operational expertise that is far greater than any other cloud provider.
Who uses AWS?
AWS is used by both the budding startups and conglomerates alike given the services it tends to offer. To give you a better insight on who uses AWS and how here's the list of few companies that have been using AWS.
Big Companies using AWS
Among the big companies that use AWS, include:
Adobe Systems that offers enterprise software like Adobe LiveCycle Forms, Adobe Connect, and Adobe CQ5 uses AWS for providing multi-terabyte operating environments to its customers.
AWS helps Adobe concentrate on the deployment and operation of their software, rather than managing the infrastructure.
General Electric (GE)
General Electric, the multinational conglomerate that operates in different segments of the businesses have used AWS for its digital transformation by migrating over 9000 workloads, which includes 300 disparate ERP systems to reduce its data center footprint from 34 to 4.
For the GE Global Business Integration Technologies Laboratory, they are using AWS GovCloud (US), to develop a revolutionary manufacturing platform that adheres to the compliance requirements, connecting people, models, materials, equipment, and simulation in a secure distributed global environment.
Endemol uses AWS services to cut nearly 70% of their costs as compared to their previous architecture by using them for production and storage of the content. At the same time, they also use Amazon WorkSpaces to provision virtual desktops, so as to reduce the infrastructure-related costs.
Discovery Communications that offers non-fiction media globally, upgraded its website infrastructure seamlessly in a cost-efficient manner, currently hosting all its digital media on AWS.
They use Amazon EC2 instances, using Amazon Elastic Block Service storage. Discovery Communications also uses Amazon Machine Images, Elastic Load Balancing for handling the internal and external load inside the Amazon Virtual Private Cloud.
They use Amazon Simple Storage Service (Amazon S3) for static content storage, Amazon Route 53 with Amazon ELB for domain name service and deliver their static assets globally using Amazon CloudFront.
D-Link Corporation that designs, develops, and manufactures networking solutions at both B2B and B2C levels. They used AWS infrastructure to reduce operational costs of their cloud-based service portal that is intended to let the customers view, control, and share the devices that are connected by the network.
For this, D-Link uses Amazon EC2 instances, Amazon Simple Email Service (Amazon SES) to notify clients, and Amazon Relational Database Service (Amazon RDS) for better database administration, improving the overall efficiency.
Citrix Systems which offers cloud, networking, collaboration, and virtualization technologies to businesses globally uses AWS to simplify the cost, deployment, and packaging for their flagship Citrix NetScaler and CloudBridge products.
AOL, which has been the early internet companies with diverse businesses such as digital advertising, membership services, and multiple web properties, uses various AWS services such as AWS Lambda to create serverless architecture, Amazon EC2 instances for cost management and hybrid scenarios for particular workloads.
Startups using AWS
Among the startups that use AWS include:
Hiree is a Bangalore-based startup which offers a portal focusing on the acceleration of the hiring process by helping job-seekers get the job offers faster. They use AWS for running all of their operations, which includes their website, business intelligence platform, and a recommendation engine that is real-time, enabling users to find suitable job openings quickly, improving their overall availability.
myThings is a provides display ads to the advertisers in real-time with personalized retargeting of over 5 billion ad impressions a month. They have built their platform on AWS, so that they could set up their operations in new countries seamlessly, in a cost-efficient manner.
Source: Practo Blog
Practo is a Bangalore-based startup that offers a platform for the patients in India to find and book appointments with the doctors. They have moved all of their operations to AWS after facing scalability and outages related issues with their collocated data center.
They have scaled to 60x upon migrating their compute, database, storage, mobile app services, and networking without any requirement to alter their code base.
Source: Freshdesk Blog
Freshdesk is based in California and offers online customer support and internal support services to enterprises globally. With the exponential growth that led to the need for a more scalable and cost-efficient platform, they opted for AWS.
Using it for hosting and deploying the cloud-based platform, Freshdesk leverages Amazon EC2 Reserved Instances to cut down the costs by 75% and AWS OpsWorks to automate the code deployments entirely, so as to attain operational efficiency.
Source: RedBus Blog
RedBus, the India-based online bus ticket booking portal, which operates in several other countries such as Indonesia, Colombia, Malaysia, Peru, and Singapore uses AWS for dynamic scalability based on the load.
They use Amazon EC2, Elastic Load Balancing, Amazon Relational Database Service, Amazon S3, Amazon EBS, and Amazon CloudWatch to ensure better reliability at the desired scale in addition to the cost-efficiency.
Airbnb is the international community marketplace that offers boarding and lodging of vacation spaces by connecting the property owners and travelers. They have migrated most of their cloud computing functions to AWS for keeping up the scale of their infrastructure with the exponentially growing demand.
They use Amazon EC2 instances for its application, search servers, and memcache. Airbnb also uses Elastic Load Balancing, Amazon Elastic MapReduce (Amazon EMR), Amazon S3, Amazon CloudWatch, Amazon RDS, and AWS Management Console to leverage the flexibility and responsiveness offered by AWS in addition to the cost-efficiency.
Lyft, the fastest growing rideshare company based in the US, uses AWS in order to leverage scalability for managing their exponential growth, in order to support their over 100 microservices ensuring the better customer experience.
They use Auto Scaling, Amazon Redshift, Amazon Kinesis, Amazon DynamoDB and Amazon EC2 Container Registry (ECR) so as to ensure a massive growth, simultaneously saving on infrastructure costs.
With a large number of big and small companies using AWS to boost their operations towards growth, it is clear that AWS is there to stay. And given the growing popularity of cloud computing in the market, the demand for skilled AWS platform experts would likely grow.
Thereby, if you are planning to boost your career in cloud computing then, all you need is a Certification in AWS that could help you get the required knowledge that you could leverage to establish yourself as a professional AWS specialist.